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Inspire and Engage With Evidence-Based Storytelling

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Engage with your audience with evidence-based storytelling Holly Cave, SciencePOD content creator  The way in which science writers communicate is equally important as the content itself – something Charles Darwin mastered in his 1859 opus On the Origin of Species.   In what is arguably the most famous and influential piece of science writing in an evidence-based storytelling manner ever …

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SciencePOD and Teldan in Israel Aim for More Scientific Innovation

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SciencePOD is leading scientific innovation with Teldan SciencePOD is pleased to announce a new partnership with Teldan to raise the profile of the work of scientists from public and private research organisations in Israel to increase scientific innovation. SciencePOD is the first global content creation platform to increase the impact of Israeli research and scientific innovation around the …

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Influence Life Sciences with Content Marketing

Influence Audiences with Content Marketing for Pharma

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Boosting your power to influence with content marketing for pharma  Content marketing for pharma matters to the life sciences industry. Life sciences and pharma companies need to deliver the same key messages in multiple formats and via multiple channels to reach and inform patients, healthcare professionals (HCPs) and their own non-specialist staff. This practice of producing …

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Sample 6-Month Editorial Calendar for Publishers

Education, Publishing / By

An editorial calendar for publishers is a staple for a well thought through content, publishing and marketing process. The best way to manage such a process has always been through an editorial calendar. Organisation is key to any successful content marketing campaign, be it directed at expert or lay audience. Here at SciencePOD, as experts …

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infographics

Infographics for Communicating Medical Information to Non-Specialists

Case Study / By

The importance of communicating medical information to non-specialists One of the goals of content marketing is to enhance patient and HCP understanding of the innovation a company brings to them and to underpin their ability to make informed decisions. Infographics are well-suited to present and communicate medical information quickly, clearly and effectively. Perceived as appealing and user-friendly …

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Transforming Complex Physics Research into Digital Stories for EPJ represented by bubbles

Case Study: Transforming complex physics research into digital stories

Case Study / By

  Why transforming complex physics research is essential in communication Two non-OA examples from European Physics Journals (EPJ) illustrate how using value- added content could also be applied to OA journals, for example topics such as complex physics research. In both of these examples, content creators produced highlights based on research papers published in EPJ …

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There are many benefits to real and compelling storytelling

Case Study: Creating complex training material for specialists

Case Study / By

Why create complex training material for specialists The request from a multinational biotechnology company that provides analytical and laboratory products was to create complex training material for a new educational portal. The educational content created aims to assist scientists using a molecular biology technique called real-time – or quantitative – polymerase chain reaction (qPCR). The …

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