CASE STUDIES
Case Study: Maximise Engagement With an Omnichannel Content Campaign
Case study: Post-event participation through an omnichannel content campaign Introduction to creating an omnichannel content...
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Case study: How SciencePOD helped Wiley Science Solutions turn a technical webinar
Wiley Science Solutions (WSS), trusted partner of laboratory scientists all over the world and home to...
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Case study: A smart education: How an artificial intelligence solution generated clinical
As part of a Sanofi pilot project focused on combating digital fatigue amongst healthcare professionals,...
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Case Study: How EDP Sciences Launched a Multichannel Content Campaign for Medical
Challenges of multichannel content campaign In April 2020, as we faced a global pandemic and lockdowns...
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Infographics for Communicating Medical Information to Non-Specialists
One of the goals of content marketing is to enhance patient and HCP understanding of the innovation...
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Transforming Complex Physics Research into Digital Stories
Two non-OA examples from European Physics Journals (EPJ) illustrate how using value- added content could...
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Case Study: Creating Complex Training Material for Specialists
The request from a multinational biotechnology company that provides analytical and laboratory products was to...
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Case Study: Digital Stories Increase Reach for Elselvier Publications
Articles published in Elsevier Material Science and Computer Science journals were promoted through 500-word ‘news...
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