Resources
Case Studies
How SciencePOD helped Wiley Science Solutions turn a technical webinar into multichannel content
Wiley Science Solutions (WSS), trusted partner of laboratory scientists all over the world and home to the world’s largest collection of spectroscopy data, launched a highly successful masterclass webinar series in September 2020. To keep up event engagement, they...
A smart education: How an artificial intelligence solution generated clinical summaries for healthcare professionals in minutes
As part of a Sanofi pilot project focused on combating digital fatigue amongst healthcare professionals, SciencePOD used artificial intelligence (AI) to generate summaries of clinical studies within minutes. Challenge — Combating digital fatigue We are all bombarded...
Case Study: How EDP Sciences Launched a Multichannel Content Campaign for Medical Communication
Challenge In April 2020, as we faced a global pandemic and lockdowns changed the way we work, study and live, 4open – an EDP Sciences journal – published ‘Surgical guidance in the time of Covid-19’. This timely guidance combined surgery scenarios with...
Case Study: Infographics – A Tool for Decision Making When Communicating Medical Information to Non-Specialists
One of the goals of content marketing is to enhance patient and HCP understanding of the innovation a company brings to them and to underpin their ability to make informed decisions. Infographics are well-suited to present and communicate complex information quickly,...
Case Study: Transforming Complex Physics Research into Digital Stories for EPJ
Two non-OA examples from European Physics Journals (EPJ) illustrate how using value- added content could also be applied to OA journals. In both of these examples, content creators produced highlights based on research papers published in EPJ B and EPJ ST. It is...
Case Study: Creating Complex Training Material for Specialists
The request from a multinational biotechnology company that provides analytical and laboratory products was to create content for a new educational portal. The educational content created aims to assist scientists using a molecular biology technique called real-time –...
Case Study: Digital Stories Increase Reach for Elselvier Publications
Articles published in Elsevier Material Science and Computer Science journals were promoted through 500-word ‘news story’ style content in language accessible to a wide audience. The news stories included new quotes from the research paper authors to enliven the...