Case Study: Digital Stories Increase Reach for Elselvier Publications

Case Study

By SciencePOD Editor
1st June 2020
Case Study: Digital Stories Increase Reach for Elselvier Publications

Articles published in Elsevier Material Science and Computer Science journals were promoted through 500-word ‘news story’ style content in language accessible to a wide audience. The news stories included new quotes from the research paper authors to enliven the content further.

They were created by a team of content creators with subject matter expertise. The result was value-added content offering opportunity for multiple use: author services; content for journal homepage; content for a web landing page for a collection of journals; original material for successful social media campaigns.


News story for Elsevier Computer Science had a 15.51% CTR Rate and 75,106 link clicks in the first two weekshttps://www.materialstoday.com/amorphous/news/cleaning-the-pipes/

News story for Elsevier Computer Science had a 15.51% CTR Rate and 75,106 link clicks in the first two weeks

https://www.materialstoday.com/amorphous/news/cleaning-the-pipes/

Generated more than 7,000 website visits from Twitter PPC campaignhttps://www.journals.elsevier.com/information-sciences/news/banking-on-matching-with-machine-learning

Generated more than 7,000 website visits from Twitter PPC campaign

https://www.journals.elsevier.com/information-sciences/news/banking-on-matching-with-machine-learning

Generated more than 12,000 website visits from Twitter PPC campaignhttps://www.journals.elsevier.com/robotics-and-autonomous-systems/news/a-robot-that-paints

Generated more than 12,000 website visits from Twitter PPC campaign

https://www.journals.elsevier.com/robotics-and-autonomous-systems/news/a-robot-that-paints

Generated more than 13,000 website visits from Twitter PPC campaignhttps://www.journals.elsevier.com/robotics-and-autonomous-systems/news/driving-eyes-the-future-of-autonomous-vehicles/

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