Why digital stories are necessary to increase content research
Articles published in Elsevier Material Science and Computer Science journals were promoted through 500-word ‘news story’ style content in language accessible to a wide audience. The digital stories included new quotes from the research paper authors to enliven the content further.
The stories were created by a team of content creators with subject matter expertise. The result was value-added content offering opportunity for multiple use: author services; content for journal homepage; content for a web landing page for a collection of journals; original material for successful social media campaigns.