EDUCATION

Can you trust science or medical videos on YouTube? Misinformation and fake news are everywhere on the internet. They are often heightened...

Choosing the right format for your medical story Storytelling is the cornerstone of every piece of content you create. A strong...

Digital transformation: what content does my company need? Digital transformation is what happens when organisations rely on digital assets and online technology to improve their...

Choosing the right format for your medical story Storytelling is the cornerstone of every piece of content you create. A strong...

What is digital fatigue and how can we beat it? Drowning in emails, news reports, work assignments and webinar invites? Avoiding your inbox...

How to create a plain-language summary of a clinical study The disconnect between healthcare professionals and patients is sometimes disconcerting....

What is an explainer video? When we search online for information on a scientific or medical concept or company, an explainer video will almost...

Conducting interviews – online or in-person? Video is often seen as a more personal form of communication than text, as discussed in this study on inter-human...

How to create compelling science content? Many in innovation and research circles ask the question: what makes great science content writing...

How to make your medical content accessible Medical information is only accessible to wider audiences when it is communicated in a...

How to interview a scientist or a medical expert A subject matter expert interview is usually a short article, and one of the most common tasks...

Explaining science to non-experts There are many benefits to communicating science to non-specialist audiences — be it professionals in different fields or the general public. Explaining the...