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Digital tools are a means to an end, and that end is changing
Interview with Erasmus Holm, Chief Marketing Officer, MSD Nordics & Baltics “Move fast and...
Read MoreThe HCP engagement mess we’re in. And how we get out
While other industries have responded swiftly to the need for a more insightful approach...
Read MoreArtificial Intelligence has read the latest research for you
Artificial Intelligence as a tool to summarise scientific publications To automatically summarise scientific publications...
Read MoreThe digital transformation of science and medical publishing is here with AI
A summariser that can write like a human, is no longer the realm of...
Read MoreUnderstanding your customer and marketing environment
Interview with Lutz Bonacker, SVP and General Manager, Commercial Operations Europe, CSL Behring Lutz...
Read MoreAdvancing patient engagement during a crisis Part II
Interview with Barbara Collura, President and CEO of Resolve and Ed Trott, Chief Patient Officer,...
Read MoreAdvancing patient engagement during a crisis Part I
Interview with Ed Trott, Chief Patient Officer, Ferring Pharmaceuticals, and Barbara Collura, President and CEO...
Read MoreDigital marketing in the age of COVID-19
Interview with Blake Leitch, Global Head of Marketing, Biosimilars, Biogen The COVID-19 pandemic has...
Read MoreMarketing scholarly content in an ever-changing landscape
Interview with Paul Gijsbers, Program Marketing Manager, Brill As a marketer for a scholarly...
Read MoreInsights and advice from pharma leaders on digital marketing
“HCPs are always looking for trustworthy information that is concise and digestible” — Linda...
Read MorePharma is the last big industry waiting to be disrupted
Part 3: Interview with Haider Alleg, Global Head of Digital Excellence, Ferring In this three-part series of interviews, leaders in pharma and...
Read MoreAdvanced Tech Transforming How Life Science Industry Functions
Part 2: Interview with Christina Kim, EVP Data Analytics, Omnicom Health Group Read how leaders in pharma...
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