SciencePOD

Case Study

MCPs engaging with an omnichannel content campaign

Case Study: Maximise Engagement With an Omnichannel Content Campaign

Case study: Post-event participation through an omnichannel content campaign Introduction to creating an omnichannel content campaign A multinational pharma company organised a two-day virtual event on diabetes that included presentations and dialogue with experts in the field and a global audience of healthcare professionals. The event was hosted on a web platform which potentially made …

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SciencePOD helped Wiley Science Solutions

Case study: How SciencePOD helped Wiley Science Solutions turn a technical webinar into multichannel content

Wiley Science Solutions (WSS), trusted partner of laboratory scientists all over the world and home to the world’s largest collection of spectroscopy data, launched a highly successful masterclass webinar series in September 2020 and transformed it into multichannel content. To keep up event engagement, they reached out to SciencePOD, who produced three blog posts highlighting different …

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artificial intelligence solution generated clinical summaries for healthcare professionals chatting

Case study: A smart education: How an artificial intelligence solution generated clinical summaries for healthcare professionals in minutes

As part of a Sanofi pilot project focused on combating digital fatigue amongst healthcare professionals, SciencePOD used AI generated clinical summaries of studies to increase engagement. Challenge — Combating digital fatigue We are all bombarded with information from our phones, laptops, and televisions, and healthcare professionals (HCPs) must also take in specialist content from pharmaceutical …

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Doctors during Multichannel Content Campaign for Medical Communication

Case Study: How EDP Sciences Launched a Multichannel Content Campaign for Medical Communication

Challenges of multichannel content campaign In April 2020, as we faced a global pandemic and lockdowns changed the way we work, study and live, 4open – an EDP Sciences journal – published ‘Surgical guidance in the time of Covid-19’. This timely guidance combined surgery scenarios with strategies aimed at protecting patients and healthcare staff from Covid-19 infection. The guidance, based …

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Case Study: Infographics - A Tool for Decision Making When Communicating Medical

Infographics for Communicating Medical Information to Non-Specialists

One of the goals of content marketing is to enhance patient and HCP understanding of the innovation a company brings to them and to underpin their ability to make informed decisions. Infographics are well-suited to present and communicate medical information quickly, clearly and effectively. Perceived as appealing and user-friendly content, they are associated with higher reader preference,4 …

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Transforming Complex Physics Research into Digital Stories for EPJ represented by bubbles

Transforming Complex Physics Research into Digital Stories

Two non-OA examples from European Physics Journals (EPJ) illustrate how using value- added content could also be applied to OA journals. In both of these examples, content creators produced highlights based on research papers published in EPJ B and EPJ ST. It is important to note that the content creators involved in this project have …

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Creating Complex Training Material for Specialists

Case Study: Creating Complex Training Material for Specialists

The request from a multinational biotechnology company that provides analytical and laboratory products was to create complex training material for a new educational portal. The educational content created aims to assist scientists using a molecular biology technique called real-time – or quantitative – polymerase chain reaction (qPCR). The objective was to help scientists optimise the …

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Phone representing Digital Stories Increase Reach for Elselvier Publications

Case Study: Digital Stories Increase Reach for Elselvier Publications

Articles published in Elsevier Material Science and Computer Science journals were promoted through 500-word ‘news story’ style content in language accessible to a wide audience. The digital stories included new quotes from the research paper authors to enliven the content further. The digital stories were created by a team of content creators with subject matter …

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