Case Study: GenAI Internal Campaign
Building a shared team identity with GenAI: a Case Study in breaking down silos across a rare disease marketing team
Case Study
Case study: Content strategy lessons – what data uncovers in a year-long HCP awareness campaign
Not every content decision works as planned. What separates a good campaign from a great one is the willingness to read the data, adjust the approach, and carry those lessons forward. This case study documents how a global pharmaceutical company worked with SciencePOD to design, deliver and evaluate a twelve-month multichannel content campaign aimed at …
Case study: How innovative digital content transformed a global pharma company’s HCP event coverage
The challenge of HCP engagement Pharma teams increasingly recognise the value of digital HCP engagement. However, the practical challenge lies within its execution: producing content at pace whilst meeting medical and legal review requirements. The MLR process is consistently cited as the primary barrier to creating agile content. The pharma company hosted a relatively small …
Case Study: Transforming Clinical Evidence into Digital Engagement: A Multichannel HCP Awareness Campaign
Challenge To raise awareness of malnutrition in key patient groups. The pharma company needed to target time-pressed HCPs and patient groups while navigating strict regulatory constraints. Although the pharmaceutical company’s objective was clear, they needed an experienced partner to bring their campaign to life, a partner capable of visualising, mapping out, and orchestrating the necessary …
Case Study: Pharma Rare Disease Market Access
Challenge The company already had comprehensive documents for internal communication, but wanted a new approach to engage their Market Access teams in a more compelling way. They decided on video as the quickest, most effective way of helping their employees integrate key messages around the innovative product and the context in which it was used. …
Case Study: Raising the profile of De Gruyter Brill | Hague Academy legacy publications
Challenge A big challenge for academic publishers is how to drive and renew interest in legacy publications. Legacy publications benefit from an established audience but often struggle to reach beyond this. Brill, a leading publisher in Humanities, Social Science and International Law–now part of De Gruyter Brill– annually adds to the prestigious Recueil des Cours …
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Case Study: Turning EFSA’s complex scientific outputs into Plain Language Summaries to engage stakeholders
Introduction The European Food Safety Authority (EFSA), an agency of the European Union, delivers independent and transparent scientific advice to stakeholders within the food chain ‘to protect European consumers from food related risks.’ A key element of EFSA’s mission is to promote coherence in EU risk communication. All EFSA scientific outputs are published open access …
Case Study: How an AI solution generated clinical summaries for healthcare professionals in minutes
As part of a Sanofi pilot project focused on combating digital fatigue amongst healthcare professionals, SciencePOD used AI generated clinical summaries of studies to increase engagement. Challenge — Combating digital fatigue We are all bombarded with information from our phones, laptops, and televisions, and healthcare professionals (HCPs) must also take in specialist content from pharmaceutical …
Case study: How BIAL collaborated with SciencePOD to raise awareness of their published research paper through multiple channels
Discover how global pharma company BIAL partnered with SciencePOD to amplify the reach of their groundbreaking research paper on Parkinson’s disease.
By creating a dynamic multichannel educational campaign, SciencePOD helped BIAL engage healthcare professionals and build awareness of the study among the European neurology community.
Through a combination of striking infographics, informative focus articles, and engaging interviews with Key Opinion Leaders, BIAL was able to widely share the results of their study and encourage neurologists to consult its findings for use in their own practices. Learn more about how SciencePOD’s innovative content creation approach delivered results for BIAL in this exciting case study.
Case Study: How De Gruyter took its content further
Established in 1749, De Gruyter is an independent academic publisher with a long history. While it remains true to its founding principles, they continue to adapt to changing audience needs, embracing digital transformation with an award-winning website that hosts 110,000 scholarly books and 800,000 journal articles. In 2018, De Gruyter began working with SciencePOD to …
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