This article outlines five pivotal steps to enhance a scientific communication and dissemination plan. It underscores the importance of analysing and setting goals for the plan, choosing appropriate strategies, utilising digital tools, revising the plan, and using data analysis for optimisation. The use of modern digital tools is highlighted for efficient and impactful dissemination of research findings.
This article delves into the essence of robust research dissemination strategies, key barriers in their execution, and inventive ways to overcome them. Strategies must feature clear objectives, audience identification, and well-tailored key messages. Barriers like subject complexity, time scarcity, and academia-audience disconnect must be surmounted with apt language, open access publishing, and proactive communication. Researchers are urged to adopt creative methods including multimedia content, science communicators’ collaboration, and public engagement events. Additionally, synergising with policy makers aids real-world impact of research. A successful strategy is flexible, adaptive, and responsive to feedback, advancing scientific literacy and societal transformation.
Scientific dissemination involves the distribution of scientific knowledge and research information to the general public. It is essential for effective communication, securing funding, and gaining public support. A well-rounded dissemination plan incorporates traditional approaches, such as publishing research articles and presenting at conferences, along with modern tools like social media, videos, and interactive websites. To enhance dissemination, create a comprehensive communication and dissemination plan, identify target audiences, utilise suitable distribution channels, foster collaboration, and address barriers to understanding. Successful dissemination requires creative strategies and precise targeting to make research findings accessible and impactful.
In this insightful article, the emphasis is on bolstering engagement with healthcare professionals (HCPs), which is vital for pharmaceutical companies aiming to cultivate relationships and improve patient care. The piece outlines a five-step process, commencing with analysing the current HCP engagement strategy to pinpoint what’s effective. It highlights the importance of selecting apt platforms that resonate with HCP preferences, and utilising digital tools for efficient communication. Additionally, the article stresses the need to develop a refined engagement strategy with clear, measurable goals, and employing data analytics to optimise the engagement process through ongoing feedback and insights.
Gain knowledge and time: embed the ScioWirebeta Widget in your website for a custom feed of new research summaries. Dublin, 22nd June 2023 – Today, SciencePOD launches the beta version of its research newsfeed ScioWirebeta now available in its Widget edition. The needs of knowledge economy professionals are changing. Researchers, clinicians, healthcare professionals, consultants, research …
New ScioWire Widget: the short-cut to research teasers Read More »
Scientific dissemination involves the distribution of scientific knowledge and research information to the general public. It is essential for effective communication, securing funding, and gaining public support. A well-rounded dissemination plan incorporates traditional approaches, such as publishing research articles and presenting at conferences, along with modern tools like social media, videos, and interactive websites. To enhance dissemination, create a comprehensive communication and dissemination plan, identify target audiences, utilise suitable distribution channels, foster collaboration, and address barriers to understanding. Successful dissemination requires creative strategies and precise targeting to make research findings accessible and impactful.
Understanding and implementing efficient strategies for engaging healthcare professionals (HCP) is a significant aspect of pharmaceutical companies’ operations. These strategies, spanning face-to-face interactions to digital platforms and thought leadership programs, enable these companies to optimise HCP engagement, build strong relationships, and improve patient outcomes. The choice of platform, providing personalised and relevant content, interactive features, and consistent commitment, is a key determinant of an effective HCP engagement strategy.
Uncover the ‘why’ behind the importance of healthcare professional engagement in the pharmaceutical industry. Explore how understanding needs, offering tailored resources and strategic communication can drive better health outcomes and foster invaluable relationships.
Artificial Intelligence (AI) is set to be the future of research productivity, with a focus on ‘extractive summarisation’ for time-saving benefits. SciencePOD’s ScioWire Widget, as explained by CEO Sabine Louët, utilises AI to provide structured research summaries in a customisable newsfeed format. This innovative tool offers ‘augmented insights’ for individual publications and enhances the attractiveness and impact of journals. The ScioWire beta system generates newsfeeds that condense complex studies into accessible, brief summaries, thus aiding scientists in deciding the relevance of full text studies.
What sets these summaries apart is the contextual layer they provide, offering main keywords, definitions of technical terms and the answers to key study questions. This, coupled with the extractive summarisation technique, preserves the research’s integrity and avoids AI-related ‘hallucinations’. The ScioWire beta Widget can be embedded in third-party websites, bringing customised research directly to the professionals who need it. Highly adjustable, it offers automated translations and the ability to create personalised feeds for users and organisations alike. As Louët affirms, the future of research summarisation is tied to advances in natural language processing and machine learning, with AI set to revolutionise research accessibility and impact.
HCP engagement is a continuous process of sharing critical information with healthcare professionals (HCPs), enabling them to make informed decisions on medicine prescriptions. This engagement facilitates strong relationships, drives innovation, and ultimately enhances patient outcomes.
The pharmaceutical industry values HCP engagement highly due to HCPs’ crucial role in prescribing treatments. Engaging effectively with HCPs provides them with pertinent product information, helps to establish pharmaceutical companies as trusted healthcare partners, and ensures their messages aren’t overlooked.