Summaries are key to pharma’s effective communication with HCPs
New tech combining forensic linguistics and machine learning yields surprising insights into what does and doesn’t work in HCP communication
Case Study: Turning EFSA’s complex scientific outputs into Plain Language Summaries to engage stakeholders
Introduction “Working with SciencePOD has increased the reach of EFSA’s scientific assessments to a much wider range of our stakeholders. Our plain language summaries have a more consistent look and style that brings greater predictability and recognition for our audiences. In a recent focus group, EFSA stakeholders expressed a very high level of satisfaction with …
‘Wow’ versus ‘How’: Rethinking Content Creation in Pharma and Healthcare
The quest for ‘wow’ in content creation often overshadows the need for meaningful substance, particularly in pharma and healthcare. Sabine Louët, Founder of SciencePOD, highlights the dilemma facing marketers: achieving a ‘wow’ factor that attracts attention while ensuring the content remains credible, relevant, and clear. The article delves into how healthcare professionals (HCPs) prioritise content that is not only attention-grabbing but also trustworthy and scientifically robust.
Omnichannel, data, and the HCP portal experience
Interview with Martin Møller, Global Director Omnichannel & CX Excellence, Novo Nordisk Martin Møller is the Global Director of Omnichannel & CX Excellence at Novo Nordisk. He is scheduled to speak at the Pharma Omnichannel HCP Engagement Conference, 23-24 May 2024, in Lisbon, at a session titled ‘Omnichannel Engagement Track: The HCP Portal as the …
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Emerging technologies in the journey to HCP engagement
In an exclusive interview with SciencePOD, Sarah Christensen of Novartis unveils the future of HCP engagement through data-driven, personalised communication and cutting-edge AI technologies, ahead of her panel at Reuters Events: Pharma 2024.
Overcoming siloed thinking on the journey to omnichannel engagement
Interview with Laëtitia Bouérat Duvold, Senior Director & Head of Global Medical Affairs Excellence, Lundbeck Laëtitia Bouérat Duvold, Senior Director & Head of Global Medical Affairs Excellence at Lundbeck, is scheduled to speak at the NEXT Pharma Summit in Dubrovnik, 14-15 May 2024 in a session entitled “Medical engagement and its place in Omnichannel. How …
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Innovate customer facing interactions
Join us for an exclusive interview with Donatello Crocetta, SVP at UCB, as he shares insights into innovative customer-facing roles and digital advancements in healthcare ahead of his panel at Reuters Events Pharma 2024.
Technical Articles: Writing and Understanding Essentials
Mastering the art and learning about article usage in technical writing is vital in today’s information-rich landscape. This guide provides an in-depth look into the essential elements of effective technical writing, emphasising the significance of research, audience awareness, and the strategic use of examples. Aimed at both novice and seasoned writers, it offers valuable insights …
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The Role of Technical Design Authority: A Definitive Guide
This article provides a comprehensive guide on the crucial role of the Technical Design Authority (TDA) within an organisation. It delineates the TDA’s responsibilities, its significance in value addition from continuous delivery, and the importance of consistent technologies. Through real-world scenarios of technical content companies, this guide underscores the TDA’s central role at the intersection …
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Technical Design Documents: Crafting and Examples Guide
This guide provides an in-depth exploration into the creation and utilisation of Technical Design Documents (TDDs). Emphasising their role in technological advancement, we delve into the structure, components, and writing techniques that ensure comprehensibility. By providing practical examples, we aim to enhance your ability to effectively communicate intricate technical concepts, fostering collaboration and streamlining processes. …
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