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Overcoming siloed thinking on the journey to omnichannel engagement

Interview with Laëtitia Bouérat Duvold, Senior Director & Head of Global Medical Affairs Excellence, Lundbeck Laëtitia Bouérat Duvold, Senior Director & Head of Global Medical Affairs Excellence at Lundbeck, is scheduled to speak at the NEXT Pharma Summit in Dubrovnik, 14-15 May 2024 in a session entitled “Medical engagement and its place in Omnichannel. How …

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what is a technical article

Technical Articles: Writing and Understanding Essentials

Mastering the art and learning about article usage in technical writing is vital in today’s information-rich landscape. This guide provides an in-depth look into the essential elements of effective technical writing, emphasising the significance of research, audience awareness, and the strategic use of examples. Aimed at both novice and seasoned writers, it offers valuable insights …

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technical design authority

The Role of Technical Design Authority: A Definitive Guide

This article provides a comprehensive guide on the crucial role of the Technical Design Authority (TDA) within an organisation. It delineates the TDA’s responsibilities, its significance in value addition from continuous delivery, and the importance of consistent technologies. Through real-world scenarios of technical content companies, this guide underscores the TDA’s central role at the intersection …

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technical design document example

Technical Design Documents: Crafting and Examples Guide

This guide provides an in-depth exploration into the creation and utilisation of Technical Design Documents (TDDs). Emphasising their role in technological advancement, we delve into the structure, components, and writing techniques that ensure comprehensibility. By providing practical examples, we aim to enhance your ability to effectively communicate intricate technical concepts, fostering collaboration and streamlining processes. …

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technical design architecture

Mastering Technical Design: Architecture and Creation in 2024

This article provides a comprehensive exploration of technical design in software development and architecture. It delves into the fundamentals, the vital role of architecture, and the creation of effective designs. Emphasising the importance of mastering these skills, the article also looks towards future trends in technical design. It underscores the relevance of technical design in …

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how to craft a content creation plan

Content Planning Process: Creating Effective Plans in 2024

In the digital era, content planning is pivotal for businesses to thrive. This article explores the content planning process, emphasising its significance, benefits, and steps for efficacy. It covers understanding goals, audience preferences, content creation, repurposing techniques, and performance measurement. By the end, readers will gain a comprehensive understanding of strategising and implementing an effective …

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what's technical copywriting

Technical Copywriting Essentials for 2024: Skills and Examples

This article delivers an in-depth examination of technical copywriting, a critical component of modern marketing communication. Readers will gain insight into this specialised field, understanding its role in various industries, the necessary skillset, and required qualifications. The piece further illustrates its discussion with tangible examples, helping to demystify this complex, yet vital profession. Whether you’re …

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how to write a good article

Tips and Techniques for Writing a Good Article in 2024

This article provides an insightful exploration into the art of effective article writing. It presents valuable tips and techniques, highlighting elements like captivating titles, concise content, thorough editing, strategic use of visuals, and SEO practices. Aimed at both budding writers and seasoned professionals, this piece serves as a comprehensive guide to mastering the craft of …

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