Discover what the latest global media trends reveal about the future of healthcare communication. From the shift to video content to the rise of new digital platforms, learn how these insights can help pharma engage more effectively with patients and healthcare professionals.
New tech combining forensic linguistics and machine learning yields surprising insights into what does and doesn’t work in HCP communication
New tech combining forensic linguistics and machine learning yields surprising insights into what does and doesn’t work in HCP communication
Introduction The European Food Safety Authority (EFSA), an agency of the European Union, delivers independent and transparent scientific advice to stakeholders within the food chain ‘to protect European consumers from food related risks.’ A key element of EFSA’s mission is to promote coherence in EU risk communication. All EFSA scientific outputs are published open access …
The quest for ‘wow’ in content creation often overshadows the need for meaningful substance, particularly in pharma and healthcare. Sabine Louët, Founder of SciencePOD, highlights the dilemma facing marketers: achieving a ‘wow’ factor that attracts attention while ensuring the content remains credible, relevant, and clear. The article delves into how healthcare professionals (HCPs) prioritise content that is not only attention-grabbing but also trustworthy and scientifically robust.
Interview with Martin Møller, Global Director Omnichannel & CX Excellence, Novo Nordisk Martin Møller is the Global Director of Omnichannel & CX Excellence at Novo Nordisk. He is scheduled to speak at the Pharma Omnichannel HCP Engagement Conference, 23-24 May 2024, in Lisbon, at a session titled ‘Omnichannel Engagement Track: The HCP Portal as the …
Omnichannel, data, and the HCP portal experience Read More »
In an exclusive interview with SciencePOD, Sarah Christensen of Novartis unveils the future of HCP engagement through data-driven, personalised communication and cutting-edge AI technologies, ahead of her panel at Reuters Events: Pharma 2024.
Interview with Laëtitia Bouérat Duvold, Senior Director & Head of Global Medical Affairs Excellence, Lundbeck Laëtitia Bouérat Duvold, Senior Director & Head of Global Medical Affairs Excellence at Lundbeck, is scheduled to speak at the NEXT Pharma Summit in Dubrovnik, 14-15 May 2024 in a session entitled “Medical engagement and its place in Omnichannel. How …
Overcoming siloed thinking on the journey to omnichannel engagement Read More »
Join us for an exclusive interview with Donatello Crocetta, SVP at UCB, as he shares insights into innovative customer-facing roles and digital advancements in healthcare ahead of his panel at Reuters Events Pharma 2024.
Mastering the art and learning about article usage in technical writing is vital in today’s information-rich landscape. This guide provides an in-depth look into the essential elements of effective technical writing, emphasising the significance of research, audience awareness, and the strategic use of examples. Aimed at both novice and seasoned writers, it offers valuable insights …
Technical Articles: Writing and Understanding Essentials Read More »