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Pharma HCP engagement

HCP Engagement: Strategies for the pharmaceutical industry

HCP engagement is a continuous process of sharing critical information with healthcare professionals (HCPs), enabling them to make informed decisions on medicine prescriptions. This engagement facilitates strong relationships, drives innovation, and ultimately enhances patient outcomes.

The pharmaceutical industry values HCP engagement highly due to HCPs’ crucial role in prescribing treatments. Engaging effectively with HCPs provides them with pertinent product information, helps to establish pharmaceutical companies as trusted healthcare partners, and ensures their messages aren’t overlooked.

The impact of omnichannel content in digital campaigns

Looking to improve the level of engagement with your audiences?  Rethink the way you engage. At SciencePOD, we accompany your communication journey by creating omnichannel content. This approach has proven time and time again to be of significant value for your audience. Think about planning the delivery of consistent messages via digital assets in blog, podcast, video and …

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Explore the podcast format to educate your audience

Podcasts have the power to captivate. They are emerging as a popular channel for discussing the research progress. SciencePOD offers a podcast format unlocking fresh insights from fascinating interviews with subject-matter experts.  Why are they an effective communication tool?  This format type save audiences time, while deepening their knowledge of latest trends in hot research topic. …

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How a video interview enhances message credibility

Audiences are under increased time pressures. Their attention span is short. Video is the answer to communicating with them more effectively. SciencePOD offers a series of video interviews with subject matter experts to disseminate the latest scientific advances quickly and effectively. Why choose this format?  Share with your audiences the face behind the research. By personalising …

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Try out infographics to stimulate greater author interaction

There is great power in visual content. Infographics can meet your communication or content marketing needs.  At SciencePOD, we create infographics that make it easier for you to engage with your target audience by bringing them visual stories about the latest research. No better way to perform efficient dissemination and transfer of knowledge.  Why use …

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AI summaries to quickly identify relevant research studies?

AI Summaries are required due to the presence of Information overload in the research ecosystem. There are over 2.5 million research papers published every year. At SciencePOD, we have developed a new AI summarisation tool capable of delivering quick, effective summaries of research papers.  Why summarise?  Automated summarisation is therefore quickly gaining popularity due to …

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How summaries of evidence help you better engage

Time is your most precious resource. The same applies to your authors. Why not try SciencePOD text summaries as touch points when engaging with authors. They are the perfect solution for stimulating responses with those too busy to digest lengthy scientific papers. Why use SciencePOD to create compelling highlights?  Find out how you can stimulate long-lasting author …

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The impact of Omnichannel content in digital campaigns

Omnichannel content will rethink the way you engage. It will significantly improve the level of engagement with your audiences. Think about planning the delivery of consistent messages via digital assets in blog, podcast, video and infographic format. At SciencePOD, we accompany your customer journey by creating omnichannel content. This approach has proven time and time again …

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How YMYL applies to pharma and health care

Build an effective SEO strategy with high-quality YMYL content In today’s online world, people increasingly rely on search engines for information and answers to important questions. Coming across pages that display false or inaccurate information, therefore, can potentially have a huge impact on the reader’s health, happiness, safety or financial stability. Google calls this type …

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