Can you trust science or medical videos on YouTube? Misinformation and fake news are everywhere on the internet. They are often heightened through social media. Anyone can post anything, anywhere, at any time. So how do we know so-called science or medical videos are credible? The key to good judgement is checking the information sources. But this is easier said than done. Most of us consider ourselves able to tell …
Choosing the right format for your medical story Storytelling is the cornerstone of every piece of content you create. A strong story makes content more engaging for your audience, and a medical story must captivate the reader if they are to understand the information it contains and follow up afterwards with further research. Stories are an important way of connecting with the …
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Digital transformation: what content does my company need? Digital transformation is what happens when organisations rely on digital assets and online technology to improve their day-to-day operations. For many, the pandemic has accelerated the pace of their digital transformation. As a result, there has been a move from face-to-face to virtual interaction. This required a greater number and variety of digital content than ever before. From operations to marketing, creating …
Choosing the right format for your medical story Storytelling is the cornerstone of every piece of content you create. A strong story makes content more engaging for your audience. Therefore medical story must captivate the reader audience if they are to understand the information it contains and follow up afterwards with further research. Stories are an important way of connecting with the …
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What is digital fatigue and how can we beat it? Drowning in emails, news reports, work assignments and webinar invites? Avoiding your inbox altogether? You might have a case of digital fatigue. In the wake of the pandemic, this phenomenon has become widespread among professionals in every field. And expert audiences, business partners and research collaborators are all experiencing increasing levels of digital fatigue. First, we need to identify what that problem …
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How to create a plain-language summary of a clinical study The disconnect between healthcare professionals and patients is sometimes disconcerting. Health Care Organisations make informed decisions for their patients after weighing up the available medical knowledge. This information, however, is often presented in a format laden with technical jargon. Patients on the receiving end are left struggling to understand what the latest research findings mean for their treatment. Even healthcare professionals …
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What is an explainer video? When we search online for information on a scientific or medical concept or company, an explainer video will almost certainly be among the results. This is a short-form video produced for sales, marketing, and informational purposes. The video talks about a company’s products or services in a compelling manner. The About Us menu on a company’s …
Conducting interviews – online or in-person? Video is often seen as a more personal form of communication than text, as discussed in this study on inter-human communication. Are there still benefits to written communication in media, especially when it comes to an interview? Interviewing an expert is a brilliant method of conveying medical and scientific information quickly to a wide audience. …
How to create compelling science content? Many in innovation and research circles ask the question: what makes great science content writing stand out. The obvious answer is: its ability to engage with its intended audience. When going through the process of science content writing — whether the objective is to inform, educate or influence — it is essential to keep the audience reading. Digital fatigue is a major problem …
How to make your medical content accessible Medical information is only accessible to wider audiences when it is communicated in a way that is easy to understand. The need to summarise clinical study results into clear, concise, compelling plain language summaries or multimedia content stems from the limited time available to healthcare professionals (HCPs) as well as patients …