YMYL, EAT and beneficial purpose are raising the stakes in content creation Google’s search ranking algorithm wants to know your website’s EATing habits. It no longer rewards low-quality catch-all content that repeatedly mentions a key term. Instead, it values content that scores well on Expertise, Authority and Trustworthiness (EAT). This measure is meant to steer …
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Evolving SEO best practices put expertise, authority and trustworthiness in the spotlight Google’s search quality evaluator guidelines (and its algorithm updates) put ‘EAT’ in the spotlight. To rank well on Google, you need to nurture your content by building Expertise, Authority and Trustworthiness (EAT). Incorporating EAT into your content strategy can maximise your chance of ranking high on the search …
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Video interviews are the answer to communicating with customers more effectively as they are under increased time pressures and their attention span is short. SciencePOD offers a series of KOL video interviews to quickly and effectively disseminate the latest medical advances. Why video interview? It adds an extra layer of insight and value to any KOL interview …
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SciencePOD offers a podcast format that unlocks fresh insights from fascinating interviews with KOLs. Podcast format is emerging as a popular channel for discussing the latest clinical research progress. Why are they an effective communication tool? Short audio content yields an increased level of customer engagement On demand listening has fuelled its popularity, due to convenience …
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There is great power in visual content. Infographics can meet your customer engagement needs. At SciencePOD, we create infographics that make it easier for you to reach your target audience with digital visual stories about the latest research. This allows for efficient dissemination latest clinical knowledge. Why are they beneficial? Short visual content yields an …
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Information overload is a major concern in the medical ecosystem with over 2.5 million research papers published every year. At SciencePOD, we have developed a new AI summarisation tool capable of delivering quick, effective AI summaries of clinical studies. Why summarise? Increase your customer engagement by 300% with short, digestible content Produces as many summaries …
AI Summaries to identify relevant clinical studies Read More »
Time is your most precious resource. The same applies to your customers. Why not try SciencePOD plain language text summaries of complex clinical research as touch points in your customer journey. They are the perfect solution for engaging with those too busy to digest lengthy scientific papers about the latest clinical developments. Why use SciencePOD to create …
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How can AI summarisation speed up access to scientific literature? AI summarisation tools are one way to cut through the vast amounts of scientific studies in search of relevant knowledge. These tools are incredibly sophisticated and play an increasing role in research. As science and medicine become increasingly specialised, there is more variety of distinct information available. There are and estimates 2.5 million new scientific studies published each year, according …
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What’s the difference between scientific and medical content? Scientific and medical content have a lot in common. Both content types require writers who are highly educated with subjectexpertise, both use evidence gathered using the scientific method and both work to build audience trust and encourage readers to learn more about their subject matter Scientific and medical content differ in a number of respects, …
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Academic VS explainer science writing: what’s the difference? Online readers often come across a variety of styles of scientific writing. Often, there are vast differences between the content and style of academic science writing and popular science writing. So how do they differ? And what are they used for? The purpose of academic science writing Academic science writing is used to advance the …
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