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what are scholarly articles?

Understanding Scholarly Articles: An Academic Insight

This article offers an insightful guide on understanding scholarly articles. It explores key features such as author credentials, specialised language, and the peer-review process. Emphasising the importance of information literacy, it elucidates how this critical skill aids in evaluating source credibility and conducting effective research. This resource is invaluable for students, researchers, and professionals aiming …

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peer reviewed journals

Navigating Peer Reviewed Journal Articles: A Scholar's Guide

This guide provides an insightful exploration into the realm of peer-reviewed journal articles. It demystifies the process of locating, verifying, and utilising these articles for academic research. Offering strategies for identifying credible journals, distinguishing them from other sources, and leveraging library resources, this guide is an indispensable tool for scholars navigating the world of academic …

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role of articles in technical writing

Article Usage in Technical Writing: A Detailed Analysis for 2024

This article presents a comprehensive analysis of technical article usage in technical writing. It aims to illuminate the significance of definite and indefinite articles, while exploring the implications of their omission. Drawing from established style guides, the discussion navigates the balance between clarity and brevity. By examining varied approaches, this analysis seeks to contribute to …

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hierarchy of scientific evidence

Hierarchy of Scientific Evidence: Understanding the Levels

This article provides an in-depth exploration of the hierarchy of scientific evidence, emphasising its significance in research interpretation and application. It examines different hierarchical levels, highlights the contributions of Guyatt and Sackett, and discusses the GRADE approach. It also compares various grading systems and guidelines used in assessing evidence-based practices. This knowledge is critical for …

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what are the types of scientific evidence?

Navigating Scientific Evidence: Types and Definitions

This article provides an insightful exploration into the varied landscape of scientific evidence. It delves into its principles, utility, and its role in hypothesis testing. With perspectives from philosophers and scientists, it presents a comprehensive understanding of evidence statements and hypotheses. The article underscores the significance of testing scientific ideas and the influence of special …

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unique selling point

Decoding USP: Understanding Its Full Form and Impact

This article offers a comprehensive exploration of the Unique Selling Proposition (USP), a critical component in business strategy and marketing for technology marketing agencies. By illustrating real-world examples, it underlines the profound impact of a well-crafted USP on brand recognition and customer loyalty. Business strategists, marketers, and entrepreneurs will gain valuable insights into the creation …

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what is an academic journal?

Understanding Academic Journals: A Scholar's Guide

‘Understanding Academic Journals: A Scholar’s Guide’ provides an in-depth examination of academic journals. It explores their crucial role in scholarly discourse and the peer review process. The book unravels the complexities of academic publishing, shedding light on various aspects such as article types, journal prestige, publishing costs, and the rise of electronic journals. This comprehensive …

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content strategist vs technical writer

Content Strategist Vs Technical Writer: Comparing Roles

This article provides a comprehensive comparison between the roles of Content Strategists and Technical Writers. It specifically highlights their unique responsibilities and contributions in the realm of content creation and management. The aim of this article is to enhance understanding of these distinct roles. It also aims to facilitate effective collaboration and guide organisations in …

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what is content authoring?

Content Authoring: What It Is and How to Excel in 2024

This article provides a comprehensive guide on content authoring in the e-learning context. It explores the role of content authoring tools, their integration with Learning Management Systems, and their pivotal function in creating content marketing campaigns and to craft engaging digital content. Readers will gain insights on the effective use of such tools, aiding their …

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Rejuvenating engagement models and customer-centric strategies

Jens Christmann, Global Head of Customer Insights and Omnichannel Engagement at Mundipharma, emphasises the importance of customer-centric approaches over technology-first strategies in enhancing engagement with healthcare professionals (HCPs). Speaking to SciencePOD ahead of his presentation at the NEXT Pharma Summit 2024, Christmann shares insights on leveraging omnichannel engagement to improve customer satisfaction and operational excellence. Despite the challenges of adapting to AI and digital trends, particularly for midsize companies, Mundipharma focuses on understanding HCP needs and executing with precision. Christmann highlights the significance of cross-functional collaboration and the need for a balanced approach to technology and customer service to drive better healthcare outcomes.

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