How to create compelling science content? Many in innovation and research circles ask the question: what makes great science content writing stand out. The obvious answer is: its ability to engage with its intended audience. When going through the process of science content writing — whether the objective is to inform, educate or influence — it is essential to keep the audience reading. Digital fatigue is a major problem …
How to make your medical content accessible Medical information is only accessible to wider audiences when it is communicated in a way that is easy to understand. The need to summarise clinical study results into clear, concise, compelling plain language summaries or multimedia content stems from the limited time available to healthcare professionals (HCPs) as well as patients …
How to interview a scientist or a medical expert A subject matter expert interview is usually a short article, and one of the most common tasks in science journalism, which can be adopted by anyone who is interested in spreading meaningful ideas. It can be published as a stand alone 500-600 words Q&A article, or be part of a lengthier investigation sharing the perspective …
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Explaining science to non-experts There are many benefits to communicating science to non-specialist audiences — be it professionals in different fields or the general public. Explaining the latest scientific and medical discoveries to the wider audiences helps increase awareness of the issues at stakes. More importantly, it helps decision markers, who are not expert in the field, to make informed decisions. Disseminating scientific studies in an accessible manner increases knowledge, support, …
SciencePOD, together with Irish e-learning software company, Adaptemy, today announce the start of a new collaboration with CEPOL, the EU Agency for Law Enforcement Training. CEPOL develops, implements, and coordinates law enforcement training for officials across the EU member states, partner countries and organisations, as well as within the scope of its externally funded projects. …
While other industries have responded swiftly to the need for a more insightful approach to their digital content during the pandemic, Pharma has been dragging its heels. So much so that it is starting to frustrate audiences and fuelling existing digital fatigue. The increasing gap between the content healthcare professionals (HCPs) are asking for and the content being provided needs to be addressed. Preferably yesterday.
Scientific dissemination is present in every part of life. Every media carries stories related to scientific or medical progress, be it on the news, on or in feature style stories. Without dissemination, scientific communities would never communicate, projects would not get funding, and the public would rarely support scientific studies. Knowledge and information should be prevalent and compelling for …
Wiley Science Solutions (WSS), trusted partner of laboratory scientists all over the world and home to the world’s largest collection of spectroscopy data, launched a highly successful masterclass webinar series in September 2020 and transformed it into multichannel content. To keep up event engagement, they reached out to SciencePOD, who produced three blog posts highlighting different …
As part of a Sanofi pilot project focused on combating digital fatigue amongst healthcare professionals, SciencePOD used AI generated clinical summaries of studies to increase engagement. Challenge — Combating digital fatigue We are all bombarded with information from our phones, laptops, and televisions, and healthcare professionals (HCPs) must also take in specialist content from pharmaceutical …
Artificial Intelligence as a tool to summarise scientific publications To automatically summarise scientific publications and make them accessible to as many people as possible. This is the ambitious objective of a collaboration combining the knowledge of Juan-Manuel Torres-Moreno, from the Laboratoire Informatique d’Avignon (LIA) (Computer Science Laboratory), at Avignon Université, and the science communication skills …
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