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Science or medical content

The Major Difference Between Scientific and Medical Content

What’s the difference between scientific and medical content? Scientific and medical content have a lot in common. Both content types require writers who are highly educated with subjectexpertise, both use evidence gathered using the scientific method and both work to build audience trust and encourage readers to learn more about their subject matter Scientific and medical content differ in a number of respects, …

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De Gruyter and Science POD

Case study: How De Gruyter took its content further with the SciencePOD online platform

Introduction Established in 1749, De Gruyter is an independent academic publisher with a long history. While it remains true to its founding principles, they continue to adapt to changing audience needs, embracing digital transformation with an award-winning website that hosts 110,000 scholarly books and 800,000 journal articles. In 2018, De Gruyter began working with SciencePOD …

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Creating academic and explainer science writing pieces

Understanding the Benefitsof Explainer Science Writing

Academic VS explainer science writing: what’s the difference? Online readers often come across a variety of styles of scientific writing. Often, there are vast differences between the content and style of academic science writing and popular science writing. So how do they differ? And what are they used for?  The purpose of academic science writing Academic science writing is used to advance the …

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Encouraging content credibility

Boost Your Content Credibility with Expert Interviews

Amplify expert interviews for content credibility  An industry or subject matter expert is someone with expert education, experience, and expertise about specialised topics. They have first hand knowledge that can benefit an audience. Using an expert as a primary source builds content credibility, encouraging the audience to explore and trust a website’s information and resources. Audiences rely on online material for swift answers to their questions, or evidence for their decisions. Establishing content credibility improves a website’s …

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A medical writer working

How Can A Medical Writer Enhance Your Content

What is a medical writer? A medical writer must demonstrate at least three key skills: Subject-specific knowledge in one or several therapeutic fields.  The ability to disseminate complex information using simple, accessible language and a range of formats. Extensive, varied experience in the field. What does a medical writer do? A medical writer must juggle several tasks, adopting a meticulous, methodical approach to ensure content quality remains high. One particularly time–consuming job involves searching databases and online …

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A scientific editor working

The Necessity in Using a Scientific Editor

How a scientific editor can transform explainer content A science content editor has many roles, but their most important task is ensuring consistency, structure and coherence. Editors are specialists, trained to catch errors, scientific inconsistencies and false information. A great editor goes even further, turning average content into truly compelling media.  Essential editorial skills All editors need fine attention to detail. A scientific editor must ensure a logical route through a story, looking out for disconnected ideas, fallacies …

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trusting a scientific or medical expert

The Truth About Scientific and Medical Experts

Can you trust scientific and medical experts? How are scientific and medical experts perceived by the wider public? To what degree can we trust such experts? Societal experts have long been supporting politicians to push their agendas. Medical experts have been called upon during pandemics to provide context and predictions. Climate change experts have faced demands for definitive answers as fresh evidence continues to emerge, constantly reshaping our understanding of the issue.  …

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symbol for a science explainer blog

How to Create the Perfect Science Explainer Blog Post

Top tips to create a science explainer blog post The digital age has drastically shortened the attention span of audiences. This means medical and scientific digital content must first captivate before it can effectively inform readers. A science explainer blog post that does not intrigue the audience will quickly vanish in the crowded space of the internet.  When creating science explainer content, a striking headline will draw audiences in. But it need to be carefully crafted to hold their attention throughout the piece. Good writing is essential. Follow these steps for top tips …

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online digital transformation

Content Necessary for Digital Transformation

Digital transformation: what content does my company need? Digital transformation is what happens when organisations rely on digital assets and online technology to improve their day-to-day operations. For many,  the pandemic has accelerated the pace of their digital transformation. As a result, there has been a move from face-to-face to virtual interaction.  This required a greater number and variety of digital content than ever before. From management, operations and marketing to sales and product or service …

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Lucy George speaking on marketing success

Local & Global Cooperation for Marketing Success

Interview with Lucy George, Head, Digital and Business Excellence, Novartis on marketing success “When it comes to content supply chains, 80-90% of the time we should be leveraging global centralised approaches,” says Lucy George, Head of Digital and Business Excellence at Novartis. Lucy recently spoke at The Customer Engagement Europe Event on marketing success which …

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