More Content, More AI, More Investment. So Why Aren’t HCPs Engaging?
The Content Crisis, the Trust Shift and the Case for Co-Creation. The key takeaways from Reuters Pharma Europe 2026 and Pharma meets AI (UBIQ Events)
Blog
Pharma Decrypted Ep 02: What To Prioritise When Creating Multichannel Campaigns
A discussion with Sabine Louët and Madelene Borgvall on what to prioritise when creating multichannel campaigns
How science connects in a new era of digital communication and AI
Interview with Sarah Clark-Pfister, Head of Medical Excellence and Strategic Scientific Communications, Rare Disease at Novo Nordisk
Bringing the patient’s voice to the fore in pharma communication
Interview with Jean Philippe Plançon, Chairman of the Board and President, European Patients Organization for Dysimmune & Inflammatory Neuropathies (EPODIN)
Beyond touchpoints: Rethinking oncology engagement
Interview with Itziar Canamasas, Global Head of Oncology, Boehringer Ingelheim
Pharma Decrypted Ep 01: Why Your Digital Pharma Content Fails (And How To Fix It)
A discussion with Sabine Louët and Alex Jackobsen on why your digital pharma content fails.
Cutting through the noise: Engaging HCPs in the age of AI
Interview with Natasha Hansjee, Integrated Medical Engagement Catalyst at Roche in Switzerland
Putting the customer at the centre of attention with Digital Twin
Interview with Graham Addison, Senior Director for Global Launch and Marketing Excellence, at AstraZeneca’s Global Hub in Barcelona.
Creative thinking and AI are supporting foundational products and shaping future pharma
Interview with Lorena Cabré, Global Omnichannel & Content Strategy Lead / AI powered GTM Models Expert at Roche.
Adopting a unifying mindset for digital transformation and customer engagement
Interview with Iria Gala VP, Digital & Customer Engagement, Novo Nordisk