AI in Medical Affairs: Redefining Quality Content Creation in the Healthcare Sector
“Is AI good enough to create the content I need?”
I’m often asked this question when I meet marketing professionals in the pharma industry who are eager to harness the power of artificial intelligence in their operations. But we need to frame the question differently to get a meaningful answer: “In the era of generative AI, who decides what good content is?” If you approach the question from this perspective, you start to understand that AI is one part of a workflow and process, not the beginning and end of content production. Instead, it will augment human content creation, with humans making the key decisions about creative direction, quality, and compliance. The intelligent use of AI is very much a human endeavour. However, the need for augmenting human effort is beyond doubt.
