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Interview with Erasmus Holm, Chief Marketing Officer, MSD Nordics & Baltics “Move fast and break things! Learn from your loss-making change efforts & innovations” is the advice that Erasmus Holm, Chief Marketing Officer for Nordics & Baltics, at pharma company MSD, will deliver during his eponymous presentation during the Customer Engagement Europe 2022 Event, on 24th May …

Digital tools are a means to an end, and that end is changing mindsets Read More »

While other industries have responded swiftly to the need for a more insightful approach to their digital content during the pandemic, Pharma has been dragging its heels. So much so that it is starting to frustrate audiences and fuelling existing digital fatigue. The increasing gap between the content healthcare professionals (HCPs) are asking for and the content being provided needs to be addressed. Preferably yesterday.

Artificial Intelligence as a tool to summarise scientific publications To automatically summarise scientific publications and make them accessible to as many people as possible. This is the ambitious objective of a collaboration combining the knowledge of Juan-Manuel Torres-Moreno, from the Laboratoire Informatique d’Avignon (LIA) (Computer Science Laboratory), at Avignon Université, and the science communication skills …

Artificial Intelligence has read the latest research for you Read More »

A summariser that can write like a human, is no longer the realm of fiction “Sliced, diced and digested: AI-generated science ready in minutes” reads the headline of the latest coverage, in Nature Index, of the way Artificial Intelligence (AI) is changing the way scholarly publishers make their content available to scientists. Science and medical …

The digital transformation of science and medical publishing is here with AI Read More »

Interview with Lutz Bonacker, SVP and General Manager, Commercial Operations Europe, CSL Behring Lutz Bonacker, SVP and General Manager, Commercial Operations Europe, CSL Behring, spoke at the recent Reuters Events Pharma Marketing Europe 2020 Virtual Conference, which ran from the 13-14th October. At the conference, Lutz spoke in a panel discussion entitled “Beyond digital transformation to a customer-centric …

Understanding your customer and marketing environment Read More »

Interview with Barbara Collura, President and CEO of Resolve and Ed Trott, Chief Patient Officer, Ferring Pharmaceuticals  In this two-part interview we talk with Barbara Collura, President and CEO of RESOLVE: The National Infertility Association, and Ed Trott, Chief Patient Officer, Ferring Pharmaceuticals about their upcoming appearance at Reuters Events’ Pharma & Patient USA 2020 (Virtual, Dec 1-4) and the challenges …

Advancing patient engagement during a crisis Part II Read More »

Interview with Ed Trott, Chief Patient Officer, Ferring Pharmaceuticals, and Barbara Collura, President and CEO of Resolve  In this two-part interview we talk with Ed Trott, Chief Patient Officer, Ferring Pharmaceuticals, and Barbara Collura, President and CEO of RESOLVE: The National Infertility Association, about their upcoming appearance at Reuters Events’ Pharma & Patient USA 2020 (Virtual, Dec 1-4) and the challenges …

Advancing patient engagement during a crisis Part I Read More »

Interview with Blake Leitch, Global Head of Marketing, Biosimilars, Biogen The COVID-19 pandemic has disrupted the way we do business, with a rapid increase in demand for digital customer engagement as face-to-face interaction has taken a back seat. Digital marketing has never been so important, and pharmaceutical companies need to ensure that their digital offerings …

Digital marketing in the age of COVID-19 Read More »

Interview with Paul Gijsbers, Program Marketing Manager, Brill As a marketer for a scholarly publisher, what is your biggest challenge right now? One of the biggest challenges in my experience is how to react quickly and effectively to constant change – 2022 has been a pretty hectic year thus far. At Brill, we have done …

Marketing scholarly content in an ever-changing landscape Read More »

“HCPs are always looking for trustworthy information that is concise and digestible” — Linda Valenta Not so long ago, conversations on medical education and life sciences digital marketing centered around a coming digital transformation. World events have now firmly thrust the digital age in pharma upon us. With this in mind and continuing with our …

Insights and advice from pharma leaders  on digital marketing Read More »