Blog

In the fourth episode of Pharma Decrypted, host Sabine Louët, founder of SciencePOD, was joined by Cristina Finazzi, a customer experience director at Novartis with two decades of experience in medical congress strategy. Fresh from a season that included four major events in two weeks, Finazzi made a direct case for why in-person congresses remain irreplaceable, and why the industry’s enthusiasm for AI and digital content risks obscuring what actually changes clinical practice.

In the third episode of Pharma Decrypted, host Sabine Louët, founder of SciencePOD, was joined by Laura Kennedy, a marketing excellence and brand lead with decades of experience across the pharmaceutical industry. Kennedy, who is co-author of the forthcoming book We Don’t Sell Soap, made the case for why pharma teams need to return to marketing fundamentals and build a brand narrative before they think about execution.

A discussion with Sabine Louët and Madelene Borgvall on what to prioritise when creating multichannel campaigns

A discussion with Sabine Louët and Alex Jackobsen on why your digital pharma content fails.