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Digital tools are a means to an end, and that end is changing mindsets

Interview with Erasmus Holm, Chief Marketing Officer, MSD Nordics & Baltics “Move fast and break things! Learn from your loss-making change efforts & innovations” is the advice that Erasmus Holm, Chief Marketing Officer for Nordics & Baltics, at pharma company MSD, will deliver during his eponymous presentation during the Customer Engagement Europe 2022 Event, on 24th May …

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HCP Engagement

The HCP engagement mess we’re in. And how we get out

While other industries have responded swiftly to the need for a more insightful approach to their digital content during the pandemic, Pharma has been dragging its heels. So much so that it is starting to frustrate audiences and fuelling existing digital fatigue. The increasing gap between the content healthcare professionals (HCPs) are asking for and the content being provided needs to be addressed. Preferably yesterday.

Abstract light representing artificial intelligence

Artificial Intelligence has read the latest research for you

Artificial Intelligence as a tool to summarise scientific publications To automatically summarise scientific publications and make them accessible to as many people as possible. This is the ambitious objective of a collaboration combining the knowledge of Juan-Manuel Torres-Moreno, from the Laboratoire Informatique d’Avignon (LIA) (Computer Science Laboratory), at Avignon Université, and the science communication skills …

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representation of The digital transformation of science and medical publishing is here with AI

The digital transformation of science and medical publishing is here with AI

A summariser that can write like a human, is no longer the realm of fiction “Sliced, diced and digested: AI-generated science ready in minutes” reads the headline of the latest coverage, in Nature Index, of the way Artificial Intelligence (AI) is changing the way scholarly publishers make their content available to scientists. Science and medical …

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Lutz Bonacker talks of Understanding your customer and marketing environment

Understanding your customer and marketing environment

Interview with Lutz Bonacker, SVP and General Manager, Commercial Operations Europe, CSL Behring Lutz Bonacker, SVP and General Manager, Commercial Operations Europe, CSL Behring, spoke at the recent Reuters Events Pharma Marketing Europe 2020 Virtual Conference, which ran from the 13-14th October. At the conference, Lutz spoke in a panel discussion entitled “Beyond digital transformation to a customer-centric …

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Barbara Collura talks of Advancing patient engagement during a crisis

Advancing patient engagement during a crisis Part II

Interview with Barbara Collura, President and CEO of Resolve and Ed Trott, Chief Patient Officer, Ferring Pharmaceuticals  In this two-part interview we talk with Barbara Collura, President and CEO of RESOLVE: The National Infertility Association, and Ed Trott, Chief Patient Officer, Ferring Pharmaceuticals about their upcoming appearance at Reuters Events’ Pharma & Patient USA 2020 (Virtual, Dec 1-4) and the challenges …

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Ed Trott talks about Advancing patient engagement during a crisis

Advancing patient engagement during a crisis Part I

Interview with Ed Trott, Chief Patient Officer, Ferring Pharmaceuticals, and Barbara Collura, President and CEO of Resolve  In this two-part interview we talk with Ed Trott, Chief Patient Officer, Ferring Pharmaceuticals, and Barbara Collura, President and CEO of RESOLVE: The National Infertility Association, about their upcoming appearance at Reuters Events’ Pharma & Patient USA 2020 (Virtual, Dec 1-4) and the challenges …

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Pointing out Insights and advice from pharma leaders  

Insights and advice from pharma leaders  on digital marketing

“HCPs are always looking for trustworthy information that is concise and digestible” — Linda Valenta Not so long ago, conversations on medical education and life sciences digital marketing centered around a coming digital transformation. World events have now firmly thrust the digital age in pharma upon us. With this in mind and continuing with our …

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