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Debunking digital myths

Sabine Louët debunks digital myths about digital research dissemination and shares lessons she has learned. Digital transformation is on everyone’s lips. It governs how professionals operate in the digital world so that their work has better reach and impact. For scientists, this can mean sharing their findings more widely with the scientific community for better cross-fertilisation of …

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Man consuming content

News Flash! How content consumption is changing

There is a lot to be learned from digital communication or digital marketing managers from the ever-changing way in which mainstream audiences seek and consume news. This year’s Digital News Report (DNR) 2022 published by the Reuters Institute reveals some key insights into the content consumption habits of mainstream media audiences. The comprehensive report spanning 46 countries describes some of the main trends that …

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Lucy George speaking on marketing success

Local & Global Cooperation for Marketing Success

Interview with Lucy George, Head, Digital and Business Excellence, Novartis on marketing success “When it comes to content supply chains, 80-90% of the time we should be leveraging global centralised approaches,” says Lucy George, Head of Digital and Business Excellence at Novartis. Lucy recently spoke at The Customer Engagement Europe Event on marketing success which …

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Digital Tools Are a Means to an End, and That End is Changing Mindsets

Interview on digital tools with Erasmus Holm, Chief Marketing Officer, MSD Nordics & Baltics  “Move fast and break things! Learn from your loss-making change efforts & innovations” is the advice that Erasmus Holm, Chief Marketing Officer for Nordics & Baltics, at pharma company MSD, will deliver during his eponymous presentation on digital tools during the Customer Engagement …

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HCP Engagement

The HCP engagement mess we’re in. And how we get out

While other industries have responded swiftly to the need for a more insightful approach to their digital content during the pandemic, Pharma has been dragging its heels. So much so that it is starting to frustrate audiences and fuelling existing digital fatigue. The increasing gap between the content healthcare professionals (HCPs) are asking for and the content being provided needs to be addressed. Preferably yesterday.

Abstract light representing artificial intelligence

Artificial Intelligence Has Read the Latest Research For You

Artificial Intelligence as a tool to summarise scientific publications To automatically summarise scientific publications and make them accessible to as many people as possible. This is the ambitious objective of a collaboration combining the knowledge of Juan-Manuel Torres-Moreno, from the Laboratoire Informatique d’Avignon (LIA) (Computer Science Laboratory), at Avignon Université, and the science communication skills …

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representation of The digital transformation of science and medical publishing is here with AI

The digital transformation of science and medical publishing is here with AI

A summariser made for digital transformation A summariser that can write like a human, is no longer the realm of fiction “Sliced, diced and digested: AI-generated science ready in minutes” reads the headline of the latest coverage, in Nature Index, of the way Artificial Intelligence (AI) is changing the way scholarly publishers make their content …

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Lutz Bonacker talks of Understanding your customer and marketing environment

Understanding Your Customer and Marketing Environment

Interview with Lutz Bonacker, SVP and General Manager, Commercial Operations Europe, CSL Behring Lutz Bonacker, SVP and General Manager, Commercial Operations Europe, CSL Behring, spoke at the recent Reuters Events Pharma Marketing Europe 2020 Virtual Conference, which ran from the 13-14th October. At the conference, Lutz spoke in a panel discussion entitled “Beyond digital transformation to a customer-centric …

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Barbara Collura talks of Advancing patient engagement during a crisis

Advancing patient engagement during a crisis Part II

The secret to increasing patient engagement Interview with Barbara Collura, President and CEO of Resolve and Ed Trott, Chief Patient Officer, Ferring Pharmaceuticals  In this two-part interview we talk with Barbara Collura, President and CEO of RESOLVE: The National Infertility Association, and Ed Trott, Chief Patient Officer, Ferring Pharmaceuticals about their upcoming appearance at Reuters Events’ Pharma & Patient USA …

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Ed Trott talks about Advancing patient engagement during a crisis

Advancing patient engagement during a crisis Part I

Learning about successful patient engagement Interview with Ed Trott, Chief Patient Officer, Ferring Pharmaceuticals, and Barbara Collura, President and CEO of Resolve In this two-part interview we talk with Ed Trott, Chief Patient Officer, Ferring Pharmaceuticals, and Barbara Collura, President and CEO of RESOLVE: The National Infertility Association, about their upcoming appearance at Reuters Events’ Pharma & Patient USA 2020 …

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