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Pharma Decrypted Ep 07: Meeting the medical content consumption habits of HCPs

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Episode seven of Pharma Decrypted goes back to first principles: know your audience. Host Sabine Louët was joined by Ben Harbour, VP at Across Health, a consultancy sitting on a substantial body of proprietary data on how healthcare professionals actually engage. Harbour’s figures show pharma competing for under 4% of an oncologist’s working week, which makes relevance the attribute that decides whether anything gets read at all.

Pharma Decrypted Ep 04: Back To Basics With HCP Engagement At Medical Congresses

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In the fourth episode of Pharma Decrypted, host Sabine Louët, founder of SciencePOD, was joined by Cristina Finazzi, a customer experience director at Novartis with two decades of experience in medical congress strategy. Fresh from a season that included four major events in two weeks, Finazzi made a direct case for why in-person congresses remain irreplaceable, and why the industry’s enthusiasm for AI and digital content risks obscuring what actually changes clinical practice.

Pharma Decrypted Episode 03

Pharma Decrypted Ep 03: Your Product Launch Starts With A Clear Scientific Story

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In the third episode of Pharma Decrypted, host Sabine Louët, founder of SciencePOD, was joined by Laura Kennedy, a marketing excellence and brand lead with decades of experience across the pharmaceutical industry. Kennedy, who is co-author of the forthcoming book We Don’t Sell Soap, made the case for why pharma teams need to return to marketing fundamentals and build a brand narrative before they think about execution.