Digital marketing in the age of COVID-19

Digital marketing in the age of COVID-19

Interview with Blake Leitch, Global Head of Marketing, Biosimilars, Biogen The COVID-19 pandemic has disrupted the way we do business, with a rapid increase in demand for digital customer engagement as face-to-face interaction has taken a back seat. Digital marketing...
Insights and advice from pharma leaders  

Insights and advice from pharma leaders  

“HCPs are always looking for trustworthy information that is concise and digestible” — Linda Valenta Not so long ago, conversations on medical education and life sciences marketing centred around a coming digital transformation. World events have...