Marija Arsovska

Podcasts speak directly and personally into the listener’s ear, creating a closer connection than most digital channels offer, in a form that is accessible and easy to fit into daily life.

Building a shared team identity with GenAI: a Case Study in breaking down silos across a rare disease marketing team

Building a shared team identity with GenAI: a Case Study in breaking down silos across a rare disease marketing team

Not every content decision works as planned. What separates a good campaign from a great one is the willingness to read the data, adjust the approach, and carry those lessons forward. This case study documents how a global pharmaceutical company worked with SciencePOD to design, deliver and evaluate a twelve-month multichannel content campaign aimed at …

Case study: Content strategy lessons – what data uncovers in a year-long HCP awareness campaign Read More »

The challenge of HCP engagement Pharma teams increasingly recognise the value of digital HCP engagement. However, the practical challenge lies within its execution: producing content at pace whilst meeting medical and legal review requirements. The MLR process is consistently cited as the primary barrier to creating agile content. The pharma company hosted a relatively small …

Case study: How innovative digital content transformed a global pharma company’s HCP event coverage Read More »

Challenge To raise awareness of malnutrition in key patient groups. The pharma company needed to target time-pressed HCPs and patient groups while navigating strict regulatory constraints. Although the pharmaceutical company’s objective was clear, they needed an experienced partner to bring their campaign to life, a partner capable of visualising, mapping out, and orchestrating the necessary …

Case Study: Transforming Clinical Evidence into Digital Engagement: A Multichannel HCP Awareness Campaign Read More »