Bringing the patient’s voice to the fore in pharma communication
Interview with Jean Philippe Plançon, Chairman of the Board and President, European Patients Organization for Dysimmune & Inflammatory Neuropathies (EPODIN)
Beyond touchpoints: Rethinking oncology engagement
Interview with Itziar Canamasas, Global Head of Oncology, Boehringer Ingelheim
Case study: How innovative digital content transformed a global pharma company’s HCP event coverage
The challenge of HCP engagement Pharma teams increasingly recognise the value of digital HCP engagement. However, the practical challenge lies within its execution: producing content at pace whilst meeting medical and legal review requirements. The MLR process is consistently cited as the primary barrier to creating agile content. The pharma company hosted a relatively small …
Cutting through the noise: Engaging HCPs in the age of AI
Interview with Natasha Hansjee, Integrated Medical Engagement Catalyst at Roche in Switzerland
Putting the customer at the centre of attention with Digital Twin
Interview with Graham Addison, Senior Director for Global Launch and Marketing Excellence, at AstraZeneca’s Global Hub in Barcelona.
Case Study: Transforming Clinical Evidence into Digital Engagement: A Multichannel HCP Awareness Campaign
Challenge To raise awareness of malnutrition in key patient groups. The pharma company needed to target time-pressed HCPs and patient groups while navigating strict regulatory constraints. Although the pharmaceutical company’s objective was clear, they needed an experienced partner to bring their campaign to life, a partner capable of visualising, mapping out, and orchestrating the necessary …
Creative thinking and AI are supporting foundational products and shaping future pharma
Interview with Lorena Cabré, Global Omnichannel & Content Strategy Lead / AI powered GTM Models Expert at Roche.
Adopting a unifying mindset for digital transformation and customer engagement
Interview with Iria Gala VP, Digital & Customer Engagement, Novo Nordisk
Maximizing digital and AI for a new generation of customers
Interview with Ainara Luque Saavedra, Global (ex-U.S.) Scientific Communications Lead for Inflammation, Amgen.
AI won’t do the whole job. Transform your pharma engagement strategy
A panel with some of the most actionable advice that Pharma customer engagement managers could have right now. AI won’t do the whole job