AI won’t do the whole job. Transform your pharma engagement strategy
A panel with some of the most actionable advice that Pharma customer engagement managers could have right now. AI won’t do the whole job
From DeepBlue to AI heights in healthcare
How artificial intelligence is transforming pharmaceutical development, manufacturing, and patient care
Human empowerment with human oversight: The role of GenAI in Medical Affairs
Interview with Vivek Mukhatyar, Generative AI Medical Engagement Lead, Pfizer
Combining scientific rigour with emotional connection for marketing impact
Interview with Alexandros Athanasiou, Head of Marketing, Innovation and Excellence with Takeda Pharmaceuticals
Managing expectations and countering ‘ChatGPT syndrome’
Loucif Ouyahia, Global Head of Digital Healthcare, Jazz Pharmaceuticals | Managing expectations and countering ‘ChatGPT syndrome’
The Power of polyintelligence: A synergistic symphony of human and artificial intelligence
The Power of polyintelligence: A synergistic symphony of human and artificial intelligence
Carving out our niche for being human, not just the human in the loop
New tech combining forensic linguistics and machine learning yields surprising insights into what does and doesn’t work in HCP communication
Case Study: Pharma Rare Disease Market Access
Challenge The company already had comprehensive documents for internal communication, but wanted a new approach to engage their Market Access teams in a more compelling way. They decided on video as the quickest, most effective way of helping their employees integrate key messages around the innovative product and the context in which it was used. …
Case Study: Raising the profile of De Gruyter Brill | Hague Academy legacy publications
Challenge A big challenge for academic publishers is how to drive and renew interest in legacy publications. Legacy publications benefit from an established audience but often struggle to reach beyond this. Brill, a leading publisher in Humanities, Social Science and International Law–now part of De Gruyter Brill– annually adds to the prestigious Recueil des Cours …
Case Study: Raising the profile of De Gruyter Brill | Hague Academy legacy publications Read More »
Unpacking the myths and realities of AI in pharma
New tech combining forensic linguistics and machine learning yields surprising insights into what does and doesn’t work in HCP communication