Summaries are key to pharma’s effective communication with HCPs
New tech combining forensic linguistics and machine learning yields surprising insights into what does and doesn’t work in HCP communication
Interview
Omnichannel, data, and the HCP portal experience
Interview with Martin Møller, Global Director Omnichannel & CX Excellence, Novo Nordisk Martin Møller is the Global Director of Omnichannel & CX Excellence at Novo Nordisk. He is scheduled to speak at the Pharma Omnichannel HCP Engagement Conference, 23-24 May 2024, in Lisbon, at a session titled ‘Omnichannel Engagement Track: The HCP Portal as the …
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Emerging technologies in the journey to HCP engagement
In an exclusive interview with SciencePOD, Sarah Christensen of Novartis unveils the future of HCP engagement through data-driven, personalised communication and cutting-edge AI technologies, ahead of her panel at Reuters Events: Pharma 2024.
Overcoming siloed thinking on the journey to omnichannel engagement
Interview with Laëtitia Bouérat Duvold, Senior Director & Head of Global Medical Affairs Excellence, Lundbeck Laëtitia Bouérat Duvold, Senior Director & Head of Global Medical Affairs Excellence at Lundbeck, is scheduled to speak at the NEXT Pharma Summit in Dubrovnik, 14-15 May 2024 in a session entitled “Medical engagement and its place in Omnichannel. How …
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Innovate customer facing interactions
Join us for an exclusive interview with Donatello Crocetta, SVP at UCB, as he shares insights into innovative customer-facing roles and digital advancements in healthcare ahead of his panel at Reuters Events Pharma 2024.
Rejuvenating engagement models and customer-centric strategies
Jens Christmann, Global Head of Customer Insights and Omnichannel Engagement at Mundipharma, emphasises the importance of customer-centric approaches over technology-first strategies in enhancing engagement with healthcare professionals (HCPs). Speaking to SciencePOD ahead of his presentation at the NEXT Pharma Summit 2024, Christmann shares insights on leveraging omnichannel engagement to improve customer satisfaction and operational excellence. Despite the challenges of adapting to AI and digital trends, particularly for midsize companies, Mundipharma focuses on understanding HCP needs and executing with precision. Christmann highlights the significance of cross-functional collaboration and the need for a balanced approach to technology and customer service to drive better healthcare outcomes.
Detecting fraud in scientific publications: the perils and promise of AI – Interview with Cyril Labbé
In a revealing interview, Cyril Labbé, a computer science professor at the Grenoble Informatics Laboratory, shares his expert insights on the emerging role of AI in detecting fraud in scientific publications. He highlights the challenges and potential of AI tools, like ChatGPT, in identifying problematic papers, and stresses the importance of human expertise in discerning the validity of scientific content. Labbé’s perspective sheds light on the evolving landscape of scientific publishing and the critical need for a balanced approach between technological solutions and skilled human analysis.
The best stakeholder engagement strategy is trust and dialogue – An Interview with Dana Vigier
Dana Vigier, VP and Central and Northern Europe Area Head at Alexion, AstraZeneca Rare Disease, shares her views on a holistic approach to rare diseases. She emphasises the importance of listening to the voices of rare disease patients and ensuring they have access to the best treatment options.
The journey to digital-centric, patient-focused marketing
In an exclusive interview with Michelle Melka, Director of Global Product Strategy, Digital Transformation at BioMarin, we delve into the changing landscape of pharmaceutical marketing. Melka emphasizes the importance of a patient-centric approach and highlights how BioMarin is evolving its digital capabilities to meet customer preferences. Learn about the challenges faced in providing accurate and accessible information, especially in the realm of rare diseases. Melka also discusses the company’s ambitions for powerful digital transformation and the future of content and omnichannel strategies in building meaningful relationships with healthcare professionals. Don’t miss the insights from this industry leader as she shares her vision for the future of pharma marketing.
Implementation over strategy in the journey to an omnichannel future for pharma customer engagement
Interview with Philip Pisa, Director, Digital Marketing and Innovation at Roche “The best omnichannel strategy is the one that it is actually possible to implement,” says Philip Pisa, Director, Digital Marketing and Innovation at Roche. Philip will attend the Reuters Pharma Customer Engagement Europe 2023 event, which runs from 9–10 November in London, and will …