Creative thinking and AI are supporting foundational products and shaping future pharma
Interview with Lorena Cabré, Global Omnichannel & Content Strategy Lead / AI powered GTM Models Expert at Roche.
Interview
Adopting a unifying mindset for digital transformation and customer engagement
Interview with Iria Gala VP, Digital & Customer Engagement, Novo Nordisk
Maximizing digital and AI for a new generation of customers
Interview with Ainara Luque Saavedra, Global (ex-U.S.) Scientific Communications Lead for Inflammation, Amgen.
Human empowerment with human oversight: The role of GenAI in Medical Affairs
Interview with Vivek Mukhatyar, Generative AI Medical Engagement Lead, Pfizer
Combining scientific rigour with emotional connection for marketing impact
Interview with Alexandros Athanasiou, Head of Marketing, Innovation and Excellence with Takeda Pharmaceuticals
Managing expectations and countering ‘ChatGPT syndrome’
Loucif Ouyahia, Global Head of Digital Healthcare, Jazz Pharmaceuticals | Managing expectations and countering ‘ChatGPT syndrome’
The Power of polyintelligence: A synergistic symphony of human and artificial intelligence
The Power of polyintelligence: A synergistic symphony of human and artificial intelligence
Carving out our niche for being human, not just the human in the loop
New tech combining forensic linguistics and machine learning yields surprising insights into what does and doesn’t work in HCP communication
Unpacking the myths and realities of AI in pharma
New tech combining forensic linguistics and machine learning yields surprising insights into what does and doesn’t work in HCP communication
Overcoming barriers to digital transformation in healthcare industry
New tech combining forensic linguistics and machine learning yields surprising insights into what does and doesn’t work in HCP communication