The Power of polyintelligence: A synergistic symphony of human and artificial intelligence
The Power of polyintelligence: A synergistic symphony of human and artificial intelligence
Carving out our niche for being human, not just the human in the loop
New tech combining forensic linguistics and machine learning yields surprising insights into what does and doesn’t work in HCP communication
Case Study: Pharma Rare Disease Market Access
Challenge The company already had comprehensive documents for internal communication, but wanted a new approach to engage their Market Access teams in a more compelling way. They decided on video as the quickest, most effective way of helping their employees integrate key messages around the innovative product and the context in which it was used. …
Case Study: Raising the profile of De Gruyter Brill | Hague Academy legacy publications
Challenge A big challenge for academic publishers is how to drive and renew interest in legacy publications. Legacy publications benefit from an established audience but often struggle to reach beyond this. Brill, a leading publisher in Humanities, Social Science and International Law–now part of De Gruyter Brill– annually adds to the prestigious Recueil des Cours …
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Unpacking the myths and realities of AI in pharma
New tech combining forensic linguistics and machine learning yields surprising insights into what does and doesn’t work in HCP communication
Overcoming barriers to digital transformation in healthcare industry
New tech combining forensic linguistics and machine learning yields surprising insights into what does and doesn’t work in HCP communication
Taking a ‘one size fits few’ approach to successful change and innovation
New tech combining forensic linguistics and machine learning yields surprising insights into what does and doesn’t work in HCP communication
Raising the bar for hyper-personalised omnichannel experiences in healthcare
New tech combining forensic linguistics and machine learning yields surprising insights into what does and doesn’t work in HCP communication