SciencePOD

Brill Case Study Hague Academy

Challenge

A big challenge for academic publishers is how to drive and renew interest in legacy publications. Legacy publications benefit from an established audience but often struggle to reach beyond this. Brill, a leading publisher in Humanities, Social Science and International Law, annually adds to the prestigious Recueil des Cours or Collected Courses of the Hague Academy, a continuously published collection of lectures by renowned international law scholars delivered at the Hague Academy of International Law.

Brill called on SciencePOD, a preferred content provider, to discuss how to capture greater attention and bring new audiences to this important publication.

Solution

SciencePOD met with Brill to identify its objectives and jointly devise a simple but effective content campaign to achieve them.

It was quickly determined that the most effective approach to showcasing the importance and value of the Collected Courses was to shine a spotlight on the people that brought these courses to life: the legal experts from around the world that deliver lectures at the Hague Academy. 

‘SciencePOD unlocked the depth of a hundred years of international law through the eloquent voices of those who shaped it. SciencePOD brings the Collected Courses of the Hague Academy to life, making the vast history of legal scholarship accessible and engaging through expert-led insights that spark curiosity and invite deeper exploration.’

— Jeroen Hoogeveen, Brill | Nijhoff Marketing Manager International Law

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Brill Case Study Hague Academy

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