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Part I: Interview with Francesca Wuttke on software as a therapeutic In this three-part series of interviews, leaders in pharma and healthcare digital and marketing discuss the new tools, technologies, innovations, trends and opportunities that will shape – and transform – the life science industry and its relationship with partners and patients. In this interview we discuss the idea of software as a therapeutic. Despite the challenging conditions, leaders from the industry met, virtually this time, to learn and discuss …

Software as a Therapeutic is Already Transforming Mindsets in Pharma Read More »

Engage with your audience with evidence-based storytelling Holly Cave, SciencePOD content creator  The way in which science writers communicate is equally important as the content itself – something Charles Darwin mastered in his 1859 opus On the Origin of Species.   In what is arguably the most famous and influential piece of science writing in an evidence-based storytelling manner ever …

Inspire and Engage With Evidence-Based Storytelling Read More »

The new author-centric form of publishing Publishing sector must invest in developing new services to underpin Open Science expansion In this podcast interview, Jean-Claude Burgelman, the Open Access envoy at the Directorate General Research and Innovation of the European Commission, in Brussels, Belgium, shares his views on the role of the science publishing industry in …

Publishing Shifts to Author-Centric Services Read More »

The key to successful medical communication By Paul Hill, SciencePOD writer  The primary question to answer is not what do we need to say, but why should our audience care about what we’re saying?  For medical communication, that means adapting the style and substance of content to the varying perspectives of practitioners, patients, and non-specialist professionals.  For example, Public …

Persuasive Medical Communication Begins With a Shift Read More »

Building trust in publishers with the right science storytelling There have never been more scientists. There has never been more research completed. There has never been more to publish. However, the art of science storytelling has yet to be perfected. And, amid the bounty, the relationship between science journal publishers and their paying customers is far …

Can great storytelling restore trust in scientific publishers? Read More »

Yvonne Campfens discusses some of the surprising findings of her start-ups study with Sabine Louët, SciencePOD CEO, in a podcast The first study of its kind related to the start-up ecosystem in the science publishing industry brought a lot of discussions during the APE2019 conference, held on 16th January 2019, in Berlin, Germany. The author of …

Start-ups Survey Debunks Myths about Science Publishing Innovative Ecosystem Read More »