“HCPs are always looking for trustworthy information that is concise and digestible” — Linda Valenta Not so long ago, conversations on medical education and life sciences digital marketing centered around a coming digital transformation. World events have now firmly thrust the digital age in pharma upon us. With this in mind and continuing with our …
Insights and advice from pharma leaders on digital marketing Read More »
Part 3: Interview on the pharma industry with Haider Alleg, Global Head of Digital Excellence, Ferring In this three-part series of interviews, leaders in pharma and healthcare digital and marketing discuss the new tools, technologies, innovations, trends and opportunities that will shape – and transform – the life science industry and its relationship with partners and patients. Despite the challenging conditions, leaders from the industry met, virtually this time, to learn and discuss the future of the industry at Eye for Pharma Philadelphia 2020—the …
Pharma is The Last Big Industry Waiting to Be Disrupted Read More »
Part 2: Interview on the life science industry with Christina Kim, EVP Data Analytics, Omnicom Health Group Read how leaders in pharma digital and marketing discuss the new innovations that will transform the life science industry and its relationship with audeices. Despite the challenging conditions, leaders from the industry met virtually to learn and discuss the future of the industry. This meeting took place at Eye for …
Advanced Tech Transforming How Life Science Industry Functions Read More »
Part I: Interview with Francesca Wuttke on software as a therapeutic In this three-part series of interviews, leaders in pharma and healthcare digital and marketing discuss the new tools, technologies, innovations, trends and opportunities that will shape – and transform – the life science industry and its relationship with partners and patients. In this interview we discuss the idea of software as a therapeutic. Despite the challenging conditions, leaders from the industry met, virtually this time, to learn and discuss …
Software as a Therapeutic is Already Transforming Mindsets in Pharma Read More »
Engage with your audience with evidence-based storytelling Holly Cave, SciencePOD content creator The way in which science writers communicate is equally important as the content itself – something Charles Darwin mastered in his 1859 opus On the Origin of Species. In what is arguably the most famous and influential piece of science writing in an evidence-based storytelling manner ever …
Inspire and Engage With Evidence-Based Storytelling Read More »
The pandemic has uncovered new Digital publishing opportunities These are no ordinary times. We face a pandemic together and we are all trying to grasp how we will be affected now and into the future. As we look to make sense of this public health emergency, people’s appetite for information grows along with the belief or …
Pandemic Reveals New All-Digital Publishing Opportunities Read More »
The new author-centric form of publishing Publishing sector must invest in developing new services to underpin Open Science expansion In this podcast interview, Jean-Claude Burgelman, the Open Access envoy at the Directorate General Research and Innovation of the European Commission, in Brussels, Belgium, shares his views on the role of the science publishing industry in …
The key to successful medical communication By Paul Hill, SciencePOD writer The primary question to answer is not what do we need to say, but why should our audience care about what we’re saying? For medical communication, that means adapting the style and substance of content to the varying perspectives of practitioners, patients, and non-specialist professionals. For example, Public …
Persuasive Medical Communication Begins With a Shift Read More »
Open access brings us one step closer to open science through content marketing But the lack of widespread adoption of OA is often blamed for slowing down research progress. The truth is, accessing the literature is only half of the story. The other half is the obstacle created by the use of specialised language in the literature. …
