As part of a Sanofi pilot project focused on combating digital fatigue amongst healthcare professionals, SciencePOD used AI generated clinical summaries of studies to increase engagement.
Challenge — Combating digital fatigue
We are all bombarded with information from our phones, laptops, and televisions, and healthcare professionals (HCPs) must also take in specialist content from pharmaceutical companies and medical education boards, often from a number of different channels. Combined with an increasing number of remote consultations and previously in-person events becoming virtual, many HCPs rapidly became overwhelmed by media during the COVID-19 pandemic, resulting in digital fatigue. As an example, Sanofi – a multinational pharmaceutical company headquartered in Paris – found that some medical professionals received more than 100% extra emails and were invited to almost 400% more webinars during the pandemic. The challenge Sanofi faced was how to continue to provide evidence-based medical education to HCPs and combat this digital fatigue. They found that using SciencePOD’s AI generated clinical summaries made it easier for HCP to digest the content.
What is digital fatigue?
Digital fatigue is a modern phenomenon that has led to a decrease in engagement across all audience bases. The long-winded and dense content has led to a decreasing attention span in audiences in the scientific and medical communities.