There can be no doubt, world events have firmly thrust the digital age in pharma upon us with alarming speed. Medical communication using open access science matters to the life sciences and pharma industry. Life sciences and pharma companies need to deliver the same key messages in multiple formats and via multiple channels to reach and inform …
Boosting OA Science with Digital Stories When open access science publications are turned into digital stories result in greater impact and more accountability. By disseminating a scientific story in simplified language, it becomes more accessible to a general audience. What is OA? OA Science is exactly what it sounds like. The scientific and research results …
Boost Your Power to Influence with Evidence-Based Content How to make storytelling the cornerstone of your content marketing activities to foster patient & HCP engagement Evidence based content marketing matters to the life sciences and pharma industry. Life sciences and pharma companies need to deliver the same key messages in multiple formats and via multiple …
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Boosting Open Access Publications with Content Marketing Open access (OA) is meant to bring us closer to open science. So, what is hindering progress? The truth is, accessing the literature is only half of the story. The other half is the obstacle created by the use of specialised language in the scientific literature. An inability …
Boosting your power to influence with content marketing for pharma Content marketing for pharma matters to the life sciences industry. Life sciences and pharma companies need to deliver the same key messages in multiple formats and via multiple channels to reach and inform patients, healthcare professionals (HCPs) and their own non-specialist staff. This practice of producing …
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Boosting open access for university presses with content marketing Why content marketing matters to the OA publications of societies and university presses Open access for university presses is meant to bring us closer to open science. So, what is hindering progress? The truth is, accessing the literature is only half of the story. The other …
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