Boost Your Power to Influence with Evidence-Based Content
How to make storytelling the cornerstone of your content marketing activities to foster patient & HCP engagement
Evidence based content marketing matters to the life sciences and pharma industry. Life sciences and pharma companies need to deliver the same key messages in multiple formats and via multiple channels to reach and inform patients, healthcare professionals (HCPs) and their own non-specialist staff.
This practice of producing multiple versions of the same theme, known as content atomisation, heralds a new approach to content development. It relies on evidence-based storytelling to effectively convey a key message or theme across multiple channels by strategically remixing, refreshing and repeating content. But it is not only the adaptability of the content that matters, it is the quality as well.