Boosting OA Science with Digital Stories
When open access science publications are turned into digital stories result in greater impact and more accountability. By disseminating a scientific story in simplified language, it becomes more accessible to a general audience.
What is OA?
OA Science is exactly what it sounds like. The scientific and research results are openly accessible to the general public. There are no paywalls, subscription forms, or restrictions on accessing open access science articles or studies. Usually, the researcher would have to pay to publish their paper as open access. This has led to a more author-centric turn on the publishing community.
Open access is meant to bring us closer to open science. So, what is hindering progress? The truth is, accessing the literature is only half of the story. The other half is the obstacle created by the use of specialised language in the scientific literature. An inability to understand the meaning of the research represents an even greater hindrance to open science and multidisciplinary collaboration than access to publications.
The next step to open access science
The next step on the path to a more open science requires OA journals to make research articles accessible to a wider audience of specialists and non-specialists. Being OAis not enough. With thousands of OA publications available, a new approach to science marketing and promotion is needed. This new approach centres on a transition from journal-led to author-led marketing and focuses on value-added content that is both engaging, understandable as well as scientifically accurate.