Top tips to create evidence-based digital stories enticing wider audiences to engage with world-leading research and innovation
Throughout the course of the pandemic, people have demonstrated a desire to understand even the most complex medical and scientific concepts. It is time for us to realise that the audience for complex scientific and medical information is not as limited as we have, until now, assumed. This opens an opportunity for publishers to develop broad content marketing and science communication strategies.
What if someone could make this scientific information available in an accessible language by creating clear, concise, and compelling digital stories that can reach new and wider audiences? This is the content marketing that we do at SciencePOD. For the past 5 years, we’ve transformed thousands of academic and industry research findings into readable stories. Now, we want to share with you the key lessons learned from our experience.
This webinar will show If you want to learn about you how to succeed in your content marketing and communication campaigns to increase your brand awareness, develop author services, increase usage and submissions levels.
Content marketing you will learn:
- Learn about how to organise successful communication or marketing campaigns by relying on evidence-based content.
- Find out what format works best for each of your communication objectives
- Learn top tips on how to reach broader audiences for the original research you publish
- Discover how to stand out from the crowd in an Open Access context
Watch the replay of our webinar on How to succeed with Content Marketing with Sabine Louët, Founder and CEO of SciencePOD. We will give you all the tools needed to empower a wider audience to understand the latest research and let your authors shine.