SciencePOD

publishers

De Gruyter and Science POD

Case Study: How De Gruyter took its content further

Established in 1749, De Gruyter is an independent academic publisher with a long history. While it remains true to its founding principles, they continue to adapt to changing audience needs, embracing digital transformation with an award-winning website that hosts 110,000 scholarly books and 800,000 journal articles. In 2018, De Gruyter began working with SciencePOD to …

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Doctors during Multichannel Content Campaign for Medical Communication

Case Study: How EDP Sciences launched a multichannel content campaign for medical communications

Challenges of a multichannel content campaign In April 2020, as we faced a global pandemic and lockdowns changed the way we work, study and live, 4open – an EDP Sciences journal – published ‘Surgical guidance in the time of Covid-19’. This timely guidance combined surgery scenarios with strategies aimed at protecting patients and healthcare staff from Covid-19 infection. The guidance, …

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Sample 6-Month Editorial Calendar for Publishers

An editorial calendar for publishers is a staple for a well thought through content, publishing and marketing process. The best way to manage such a process has always been through an editorial calendar. Organisation is key to any successful content marketing campaign, be it directed at expert or lay audience. Here at SciencePOD, as experts …

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Infographic

Infographics for Communicating Medical Information to Non-Specialists

The importance of communicating medical information to non-specialists One of the goals of content marketing is to enhance patient and HCP understanding of the innovation a company brings to them and to underpin their ability to make informed decisions. Infographics are well-suited to present and communicate medical information quickly, clearly and effectively. Perceived as appealing and user-friendly …

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Transforming Complex Physics Research into Digital Stories for EPJ represented by bubbles

Case Study: Transforming complex physics research into digital stories

  Why transforming complex physics research is essential in communication Two non-OA examples from European Physics Journals (EPJ) illustrate how using value- added content could also be applied to OA journals, for example topics such as complex physics research. In both of these examples, content creators produced highlights based on research papers published in EPJ …

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Phone representing Digital Stories Increase Reach for Elselvier Publications

Case Study: Digital stories increase reach for Elselvier publications

Why digital stories are necessary to increase content research Articles published in Elsevier Material Science and Computer Science journals were promoted through 500-word ‘news story’ style content in language accessible to a wide audience. The digital stories included new quotes from the research paper authors to enliven the content further. The stories were created by …

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