life sciences Archives - Page 2 of 2

Ensuring personalisation and data quality for optimal HCP engagement

John Wahba, Medical Head of the Global Digital Hub at GSK, is scheduled to speak at the NEXT Pharma Summit in Dubrovnik, 16-17 May 2023, in a session entitled OMG (Omnichannel Medical Goals) – Mastering our Medical Capabilities and Insights.

SciencePOD had the opportunity to speak with John ahead of his session about the challenges in engaging healthcare professionals (HCPs) in personalized, informative and useful ways and the best ways to overcome these hurdles.

Kasper Jerlang, Director of Global Digital Transformation and Customer Engagement, Ferring

Future success for digital engagement in pharma

Blog / By SciencePOD Editor

SciencePOD spoke with Kasper ahead of the NEXT Pharma Summit (Dubrovnik, 16-17 May 12023) where he will be participating in a panel discussion entitled Past, Present, Future – what is the trajectory for digital engagement in Pharma?

What is Pharma HCP Engagement? The Ultimate Guide

Education / By SciencePOD Editor

Uncover the importance of pharma HCP engagement and segmentation in strengthening relationships with healthcare professionals, facilitating informed decisions, and ultimately improving patient outcomes.

MCPs engaging with an omnichannel content campaign

Case Study: Maximising engagement with an omnichannel content campaign

Case Study / By SciencePOD Editor

Introduction to creating an omnichannel content campaign A multinational pharma company organised a two-day virtual event on diabetes that included presentations and dialogue with experts in the field and a global audience of healthcare professionals. The event was hosted on a web platform which potentially made it possible to extend delegate participation and interest beyond …

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Case Study: How SciencePOD helped Wiley Science Solutions turn a technical webinar into multichannel content

Case Study / By SciencePOD Editor

The process of turning a webinar into multichannel content Wiley Science Solutions (WSS), trusted partner of laboratory scientists all over the world and home to the world’s largest collection of spectroscopy data, launched a highly successful masterclass webinar series in September 2020 and transformed it into multichannel content. To keep up event engagement, they reached out …

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Open Access Science for Medical Education

White Paper / By SciencePOD Editor

There can be no doubt, world events have firmly thrust the digital age in pharma upon us with alarming speed. Medical communication using open access science matters to the life sciences and pharma industry. Life sciences and pharma companies need to deliver the same key messages in multiple formats and via multiple channels to reach and inform …

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Which content helps life sciences organisations grow their influence

How evidence based content grows Life Sciences’ influence

White Paper / By SciencePOD Editor

Boost your your power to influence with evidence-based content Evidence based content marketing matters to the life sciences and pharma industry. Life sciences and pharma companies need to deliver the same key messages in multiple formats and via multiple channels to reach and inform patients, healthcare professionals (HCPs) and their own non-specialist staff This practice …

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Influence Life Sciences with Content Marketing

Influence Audiences with Content Marketing for Pharma

White Paper / By SciencePOD Editor

Boosting your power to influence with content marketing for pharma Content marketing for pharma matters to the life sciences industry. Life sciences and pharma companies need to deliver the same key messages in multiple formats and via multiple channels to reach and inform patients, healthcare professionals (HCPs) and their own non-specialist staff. This practice of producing …

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There are many benefits to real and compelling storytelling

Case Study: Creating complex training material for specialists

Case Study / By SciencePOD Editor

Why create complex training material for specialists The request from a multinational biotechnology company that provides analytical and laboratory products was to create complex training material for a new educational portal. The educational content created aims to assist scientists using a molecular biology technique called real-time – or quantitative – polymerase chain reaction (qPCR). The …

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