life sciences Archives

Clinical studies into one page summaries

Case Study: How an AI solution generated clinical summaries for healthcare professionals in minutes

AI Case Study, Case Study / By SciencePOD Editor

As part of a Sanofi pilot project focused on combating digital fatigue amongst healthcare professionals, SciencePOD used AI generated clinical summaries of studies to increase engagement. Challenge — Combating digital fatigue We are all bombarded with information from our phones, laptops, and televisions, and healthcare professionals (HCPs) must also take in specialist content from pharmaceutical …

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The best stakeholder engagement strategy is trust and dialogue – An Interview with Dana Vigier

Blog, Interview / By SciencePOD Editor

Dana Vigier, VP and Central and Northern Europe Area Head at Alexion, AstraZeneca Rare Disease, shares her views on a holistic approach to rare diseases. She emphasises the importance of listening to the voices of rare disease patients and ensuring they have access to the best treatment options.

The journey to digital-centric, patient-focused marketing

Blog, Interview / By SciencePOD Editor

In an exclusive interview with Michelle Melka, Director of Global Product Strategy, Digital Transformation at BioMarin, we delve into the changing landscape of pharmaceutical marketing. Melka emphasizes the importance of a patient-centric approach and highlights how BioMarin is evolving its digital capabilities to meet customer preferences. Learn about the challenges faced in providing accurate and accessible information, especially in the realm of rare diseases. Melka also discusses the company’s ambitions for powerful digital transformation and the future of content and omnichannel strategies in building meaningful relationships with healthcare professionals. Don’t miss the insights from this industry leader as she shares her vision for the future of pharma marketing.

Implementation over strategy in the journey to an omnichannel future for pharma customer engagement

Blog, Interview / By SciencePOD Editor

Interview with Philip Pisa, Director, Digital Marketing and Innovation at Roche “The best omnichannel strategy is the one that it is actually possible to implement,” says Philip Pisa, Director, Digital Marketing and Innovation at Roche. Philip will attend the Reuters Pharma Customer Engagement Europe 2023 event, which runs from 9–10 November in London, and will …

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Meeting healthcare providers where they are

Blog, Interview / By SciencePOD Editor

Interview with Panos Papakonstantinou, Global Engagement Catalyst Leader at Roche Panos Papakonstantinou, the Global Engagement Catalyst Leader at Roche, will speak at November’s NEXT Pharma CX & Engagement Summit 2023 in Vienna, Austria, in a session entitled ‘Unlocking the power of CX for authentic and meaningful engagements.’ SciencePOD had the opportunity to speak with Panos …

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How to improve HCP engagement in 5 steps

Education / By SciencePOD Editor

In this insightful article, the emphasis is on bolstering engagement with healthcare professionals (HCPs), which is vital for pharmaceutical companies aiming to cultivate relationships and improve patient care. The piece outlines a five-step process, commencing with analysing the current HCP engagement strategy to pinpoint what’s effective. It highlights the importance of selecting apt platforms that resonate with HCP preferences, and utilising digital tools for efficient communication. Additionally, the article stresses the need to develop a refined engagement strategy with clear, measurable goals, and employing data analytics to optimise the engagement process through ongoing feedback and insights.

How can pharmaceutical companies optimise HCP engagement?

How to identify the optimal platform for HCP engagement?

Education / By SciencePOD Editor

Understanding and implementing efficient strategies for engaging healthcare professionals (HCP) is a significant aspect of pharmaceutical companies’ operations. These strategies, spanning face-to-face interactions to digital platforms and thought leadership programs, enable these companies to optimise HCP engagement, build strong relationships, and improve patient outcomes. The choice of platform, providing personalised and relevant content, interactive features, and consistent commitment, is a key determinant of an effective HCP engagement strategy.

Why is HCP engagement so important to the pharmaceutical industry?

Education / By SciencePOD Editor

Uncover the ‘why’ behind the importance of healthcare professional engagement in the pharmaceutical industry. Explore how understanding needs, offering tailored resources and strategic communication can drive better health outcomes and foster invaluable relationships.

Building bridges: the alchemy of HCP engagement

Education / By SciencePOD Editor

HCP engagement is a continuous process of sharing critical information with healthcare professionals (HCPs), enabling them to make informed decisions on medicine prescriptions. This engagement facilitates strong relationships, drives innovation, and ultimately enhances patient outcomes.

The pharmaceutical industry values HCP engagement highly due to HCPs’ crucial role in prescribing treatments. Engaging effectively with HCPs provides them with pertinent product information, helps to establish pharmaceutical companies as trusted healthcare partners, and ensures their messages aren’t overlooked.

Case study: How BIAL collaborated with SciencePOD to raise awareness of their published research paper through multiple channels

Case Study / By SciencePOD Editor

Discover how global pharma company BIAL partnered with SciencePOD to amplify the reach of their groundbreaking research paper on Parkinson’s disease.

By creating a dynamic multichannel educational campaign, SciencePOD helped BIAL engage healthcare professionals and build awareness of the study among the European neurology community.

Through a combination of striking infographics, informative focus articles, and engaging interviews with Key Opinion Leaders, BIAL was able to widely share the results of their study and encourage neurologists to consult its findings for use in their own practices. Learn more about how SciencePOD’s innovative content creation approach delivered results for BIAL in this exciting case study.