In this insightful article, the emphasis is on bolstering engagement with healthcare professionals (HCPs), which is vital for pharmaceutical companies aiming to cultivate relationships and improve patient care. The piece outlines a five-step process, commencing with analysing the current HCP engagement strategy to pinpoint what’s effective. It highlights the importance of selecting apt platforms that resonate with HCP preferences, and utilising digital tools for efficient communication. Additionally, the article stresses the need to develop a refined engagement strategy with clear, measurable goals, and employing data analytics to optimise the engagement process through ongoing feedback and insights.
Understanding and implementing efficient strategies for engaging healthcare professionals (HCP) is a significant aspect of pharmaceutical companies’ operations. These strategies, spanning face-to-face interactions to digital platforms and thought leadership programs, enable these companies to optimise HCP engagement, build strong relationships, and improve patient outcomes. The choice of platform, providing personalised and relevant content, interactive features, and consistent commitment, is a key determinant of an effective HCP engagement strategy.
HCP engagement is a continuous process of sharing critical information with healthcare professionals (HCPs), enabling them to make informed decisions on medicine prescriptions. This engagement facilitates strong relationships, drives innovation, and ultimately enhances patient outcomes.
The pharmaceutical industry values HCP engagement highly due to HCPs’ crucial role in prescribing treatments. Engaging effectively with HCPs provides them with pertinent product information, helps to establish pharmaceutical companies as trusted healthcare partners, and ensures their messages aren’t overlooked.
Discover how global pharma company BIAL partnered with SciencePOD to amplify the reach of their groundbreaking research paper on Parkinson’s disease.
By creating a dynamic multichannel educational campaign, SciencePOD helped BIAL engage healthcare professionals and build awareness of the study among the European neurology community.
Through a combination of striking infographics, informative focus articles, and engaging interviews with Key Opinion Leaders, BIAL was able to widely share the results of their study and encourage neurologists to consult its findings for use in their own practices. Learn more about how SciencePOD’s innovative content creation approach delivered results for BIAL in this exciting case study.
John Wahba, Medical Head of the Global Digital Hub at GSK, is scheduled to speak at the NEXT Pharma Summit in Dubrovnik, 16-17 May 2023, in a session entitled OMG (Omnichannel Medical Goals) – Mastering our Medical Capabilities and Insights.
SciencePOD had the opportunity to speak with John ahead of his session about the challenges in engaging healthcare professionals (HCPs) in personalized, informative and useful ways and the best ways to overcome these hurdles.
Introduction to creating an omnichannel content campaign A multinational pharma company organised a two-day virtual event on diabetes that included presentations and dialogue with experts in the field and a global audience of healthcare professionals. The event was hosted on a web platform which potentially made it possible to extend delegate participation and interest beyond …
The process of turning a webinar into multichannel content Wiley Science Solutions (WSS), trusted partner of laboratory scientists all over the world and home to the world’s largest collection of spectroscopy data, launched a highly successful masterclass webinar series in September 2020 and transformed it into multichannel content. To keep up event engagement, they reached out …