plain language summaries

Challenge To raise awareness of malnutrition in key patient groups. The pharma company needed to target time-pressed HCPs and patient groups while navigating strict regulatory constraints. Although the pharmaceutical company’s objective was clear, they needed an experienced partner to bring their campaign to life, a partner capable of visualising, mapping out, and orchestrating the necessary …

Case Study: Transforming Clinical Evidence into Digital Engagement: A Multichannel HCP Awareness Campaign Read More »

Challenge The company already had comprehensive documents for internal communication, but wanted a new approach to engage their Market Access teams in a more compelling way. They decided on video as the quickest, most effective way of helping their employees integrate key messages around the innovative product and the context in which it was used. …

Case Study: Pharma Rare Disease Market Access Read More »

Challenge A big challenge for academic publishers is how to drive and renew interest in legacy publications. Legacy publications benefit from an established audience but often struggle to reach beyond this. Brill, a leading publisher in Humanities, Social Science and International Law–now part of De Gruyter Brill– annually adds to the prestigious Recueil des Cours …

Case Study: Raising the profile of De Gruyter Brill | Hague Academy legacy publications Read More »

Introduction The European Food Safety Authority (EFSA), an agency of the European Union, delivers independent and transparent scientific advice to stakeholders within the food chain ‘to protect European consumers from food related risks.’ A key element of EFSA’s mission is to promote coherence in EU risk communication. All EFSA scientific outputs are published open access …

Case Study: Turning EFSA’s complex scientific outputs into Plain Language Summaries to engage stakeholders Read More »