Case Study: GenAI Internal Campaign
Building a shared team identity with GenAI: a Case Study in breaking down silos across a rare disease marketing team
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Case study: Content strategy lessons – what data uncovers in a year-long HCP awareness campaign
Not every content decision works as planned. What separates a good campaign from a great one is the willingness to read the data, adjust the approach, and carry those lessons forward. This case study documents how a global pharmaceutical company worked with SciencePOD to design, deliver and evaluate a twelve-month multichannel content campaign aimed at …
How Pharma Struggles to Repurpose Medical Content at Scale
In today’s rapidly evolving pharmaceutical landscape, communicating scientific information effectively across multiple channels has become a critical challenge.
Case study: How innovative digital content transformed a global pharma company’s HCP event coverage
The challenge of HCP engagement Pharma teams increasingly recognise the value of digital HCP engagement. However, the practical challenge lies within its execution: producing content at pace whilst meeting medical and legal review requirements. The MLR process is consistently cited as the primary barrier to creating agile content. The pharma company hosted a relatively small …
Case Study: Transforming Clinical Evidence into Digital Engagement: A Multichannel HCP Awareness Campaign
Challenge To raise awareness of malnutrition in key patient groups. The pharma company needed to target time-pressed HCPs and patient groups while navigating strict regulatory constraints. Although the pharmaceutical company’s objective was clear, they needed an experienced partner to bring their campaign to life, a partner capable of visualising, mapping out, and orchestrating the necessary …
Case Study: Pharma Rare Disease Market Access
Challenge The company already had comprehensive documents for internal communication, but wanted a new approach to engage their Market Access teams in a more compelling way. They decided on video as the quickest, most effective way of helping their employees integrate key messages around the innovative product and the context in which it was used. …
Case Study: Raising the profile of De Gruyter Brill | Hague Academy legacy publications
Challenge A big challenge for academic publishers is how to drive and renew interest in legacy publications. Legacy publications benefit from an established audience but often struggle to reach beyond this. Brill, a leading publisher in Humanities, Social Science and International Law–now part of De Gruyter Brill– annually adds to the prestigious Recueil des Cours …
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Case Study: Turning EFSA’s complex scientific outputs into Plain Language Summaries to engage stakeholders
Introduction The European Food Safety Authority (EFSA), an agency of the European Union, delivers independent and transparent scientific advice to stakeholders within the food chain ‘to protect European consumers from food related risks.’ A key element of EFSA’s mission is to promote coherence in EU risk communication. All EFSA scientific outputs are published open access …