Introduction “Working with SciencePOD has increased the reach of EFSA’s scientific assessments to a much wider range of our stakeholders. Our plain language summaries have a more consistent look and style that brings greater predictability and recognition for our audiences. In a recent focus group, EFSA stakeholders expressed a very high level of satisfaction with …
As part of a Sanofi pilot project focused on combating digital fatigue amongst healthcare professionals, SciencePOD used AI generated clinical summaries of studies to increase engagement. Challenge — Combating digital fatigue We are all bombarded with information from our phones, laptops, and televisions, and healthcare professionals (HCPs) must also take in specialist content from pharmaceutical …
Discover how global pharma company BIAL partnered with SciencePOD to amplify the reach of their groundbreaking research paper on Parkinson’s disease.
By creating a dynamic multichannel educational campaign, SciencePOD helped BIAL engage healthcare professionals and build awareness of the study among the European neurology community.
Through a combination of striking infographics, informative focus articles, and engaging interviews with Key Opinion Leaders, BIAL was able to widely share the results of their study and encourage neurologists to consult its findings for use in their own practices. Learn more about how SciencePOD’s innovative content creation approach delivered results for BIAL in this exciting case study.
Established in 1749, De Gruyter is an independent academic publisher with a long history. While it remains true to its founding principles, they continue to adapt to changing audience needs, embracing digital transformation with an award-winning website that hosts 110,000 scholarly books and 800,000 journal articles. In 2018, De Gruyter began working with SciencePOD to …
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Introduction to creating an omnichannel content campaign for event activation A multinational pharma company organised a two-day virtual event on diabetes that included presentations and dialogue with experts in the field and a global audience of healthcare professionals. The event was hosted on a web platform which potentially made it possible to extend delegate participation …
The process of turning a webinar into multichannel content Wiley Science Solutions (WSS), trusted partner of laboratory scientists all over the world and home to the world’s largest collection of spectroscopy data, launched a highly successful masterclass webinar series in September 2020 and transformed it into multichannel content. To keep up event engagement, they reached out …
Challenges of a multichannel content campaign In April 2020, as we faced a global pandemic and lockdowns changed the way we work, study and live, 4open – an EDP Sciences journal – published ‘Surgical guidance in the time of Covid-19’. This timely guidance combined surgery scenarios with strategies aimed at protecting patients and healthcare staff from Covid-19 infection. The guidance, …
The importance of communicating medical information to non-specialists One of the goals of content marketing is to enhance patient and HCP understanding of the innovation a company brings to them and to underpin their ability to make informed decisions. Infographics are well-suited to present and communicate medical information quickly, clearly and effectively. Perceived as appealing and user-friendly …
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Why transforming complex physics research is essential in communication Two non-OA examples from European Physics Journals (EPJ) illustrate how using value- added content could also be applied to OA journals, for example topics such as complex physics research. In both of these examples, content creators produced highlights based on research papers published in EPJ …
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Why create complex training material for specialists The request from a multinational biotechnology company that provides analytical and laboratory products was to create complex training material for a new educational portal. The educational content created aims to assist scientists using a molecular biology technique called real-time – or quantitative – polymerase chain reaction (qPCR). The …
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