Interview with Jörg Corsten, Senior Digital Transformation and Innovation Director, Roche “You need to have a really solid foundation for your scientific communication and your marketing activities. This needs to be accompanied by solid ethics and a strong vision about how you can collaborate with and for patients and physicians,” says Jörg Corsten, Senior Digital …
Ensuring your YMYL pages have high-quality content is good for your reputation and your rankings Google weighs hundreds of factors in calculating website and page rankings, but it is increasingly focused on content quality. And ‘Your Money or Your Life’ (YMYL) content is where quality matters most. YMYL content has information in it that, if …
Build an effective SEO strategy with high-quality YMYL content In today’s online world, people increasingly rely on search engines for information and answers to important questions. Coming across pages that display false or inaccurate information, therefore, can potentially have a huge impact on the reader’s health, happiness, safety or financial stability. Google calls this type …
YMYL, EAT and beneficial purpose are raising the stakes in content creation Google’s search ranking algorithm wants to know your website’s EATing habits. It no longer rewards low-quality catch-all content that repeatedly mentions a key term. Instead, it values content that scores well on Expertise, Authority and Trustworthiness (EAT). This measure is meant to steer …
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Evolving SEO best practices put expertise, authority and trustworthiness in the spotlight Google’s search quality evaluator guidelines (and its algorithm updates) put ‘EAT’ in the spotlight. To rank well on Google, you need to nurture your content by building Expertise, Authority and Trustworthiness (EAT). Incorporating EAT into your content strategy can maximise your chance of ranking high on the search …
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Sabine Louët debunks digital myths about digital research dissemination and shares lessons she has learned. Digital transformation is on everyone’s lips. It governs how professionals operate in the digital world so that their work has better reach and impact. For scientists, this can mean sharing their findings more widely with the scientific community for better cross-fertilisation of …
Video interviews are the answer to communicating with customers more effectively as they are under increased time pressures and their attention span is short. SciencePOD offers a series of KOL video interviews to quickly and effectively disseminate the latest medical advances. Why video interview? Audiences often want to know the face behind the research. By personalising …
Video interview with a KOL enhances message credibility Read More »
SciencePOD offers a podcast format that unlocks fresh insights from fascinating interviews with KOLs. Podcast format is emerging as a popular channel for discussing the latest clinical research progress. Why are they an effective communication tool? This format save audiences time, while deepening their knowledge of latest trends in hot topic. They are a good way …
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There is great power in visual content. Infographics can meet your customer engagement needs. At SciencePOD, we create infographics that make it easier for you to reach your target audience with digital visual stories about the latest research. This allows for efficient dissemination latest clinical knowledge. Why are they beneficial? They are therefore quickly gaining …
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Information overload is a major concern in the medical ecosystem with over 2.5 million research papers published every year. At SciencePOD, we have developed a new AI summarisation tool capable of delivering quick, effective AI summaries of clinical studies. Why summarise? Automated summarisation is therefore quickly gaining popularity due to its convenience and scalability. Find …
AI Summaries to identify relevant clinical studies Read More »