Time is your most precious resource. The same applies to your customers. Why not try SciencePOD plain language text summaries of complex clinical research as touch points in your customer journey. They are the perfect solution for engaging with those too busy to digest lengthy scientific papers about the latest clinical developments. Why use SciencePOD to create …
How text summaries of evidence help you better engage Read More »
How can AI summarisation speed up access to scientific literature? AI summarisation tools are one way to cut through the vast amounts of scientific studies in search of relevant knowledge. These tools are incredibly sophisticated and play an increasing role in research. As science and medicine become increasingly specialised, there is more variety of distinct information available. There are and estimates 2.5 million new scientific studies published each year, according …
AI Summarisation Proves to Be a New Productivity Tool Read More »
There is a lot to be learned from digital communication or digital marketing managers from the ever-changing way in which mainstream audiences seek and consume news. This year’s Digital News Report (DNR) 2022 published by the Reuters Institute reveals some key insights into the content consumption habits of mainstream media audiences. The comprehensive report spanning 46 countries describes some of the main trends that …
What’s the difference between scientific and medical content? Scientific and medical content have a lot in common. Both content types require writers who are highly educated with subjectexpertise, both use evidence gathered using the scientific method and both work to build audience trust and encourage readers to learn more about their subject matter Scientific and medical content differ in a number of respects, …
The Major Difference Between Scientific and Medical Content Read More »
Established in 1749, De Gruyter is an independent academic publisher with a long history. While it remains true to its founding principles, they continue to adapt to changing audience needs, embracing digital transformation with an award-winning website that hosts 110,000 scholarly books and 800,000 journal articles. In 2018, De Gruyter began working with SciencePOD to …
Case Study: How De Gruyter took its content further Read More »
Online readers often come across a variety of styles of scientific writing. Often, there are vast differences between the content and style of academic science writing and popular science writing. So how do they differ? And what are they used for? The purpose of academic science writing Academic science writing is used to advance the knowledge of the scientific community. …
Academic VS explainer science writing: what’s the difference? Read More »
Amplify expert interviews for content credibility An industry or subject matter expert is someone with expert education, experience, and expertise about specialised topics. They have first hand knowledge that can benefit an audience. Using an expert as a primary source builds content credibility, encouraging the audience to explore and trust a website’s information and resources. Audiences rely on online material for swift answers to their questions, or evidence for their decisions. Establishing content credibility improves a website’s …
Boost Your Content Credibility with Expert Interviews Read More »
What is a medical writer? A medical writer must demonstrate at least three key skills: Subject-specific knowledge in one or several therapeutic fields. The ability to disseminate complex information using simple, accessible language and a range of formats. Extensive, varied experience in the field. What does a medical writer do? A medical writer must juggle several tasks, adopting a meticulous, methodical approach to ensure content quality remains high. One particularly time–consuming job involves searching databases and online …
How a scientific editor can transform explainer content A science content editor has many roles, but their most important task is ensuring consistency, structure and coherence. Editors are specialists, trained to catch errors, scientific inconsistencies and false information. A great editor goes even further, turning average content into truly compelling media. Essential editorial skills All editors need fine attention to detail. A scientific editor must ensure a logical route through a story, looking out for disconnected ideas, fallacies …
Scientific dissemination is vital in communicating research findings to a broader demographic, ensuring that scientific advancements are understood and utilised effectively. This process entails simplifying complex scientific ideas into accessible language that both specialists and the general public can comprehend. Through various channels such as publications, social media, and public lectures, scientific dissemination fosters public understanding of science, enhances scientific literacy, and encourages informed decision-making. This, in turn, supports the progression of scientific knowledge, transparency, and collaboration, which are indispensable for societal development and innovation.