SciencePOD Editor, Author at SciencePOD

The impact of Omnichannel content in digital campaigns

Omnichannel content will rethink the way you engage. It will significantly improve the level of engagement with your audiences. Think about planning the delivery of consistent messages via digital assets in blog, podcast, video and infographic format. At SciencePOD, we accompany your customer journey by creating omnichannel content. This approach has proven time and time again …

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Stop chasing your tail, choose AI Summarisation

Blog / By SciencePOD Editor

SciencePOD’s new research amplification solutions, a boon for open science Why are so many scientists still chasing their tail? They can never find enough time to read all the relevant past studies they need, let alone keep an eye on the latest research. On the upside, this tail-chasing dilemma creates an opportunity to introduce new …

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Davidek Herron, Global Head of Digital at Roche

Focusing on patient needs

Blog / By SciencePOD Editor

Interview with Davidek Herron, Global Head of Digital at Roche “There is so much more to digital engagement than clever marketing campaigns and it’s going to take a mindset shift within the industry to achieve this,” says Davidek Herron, Global Head of Digital at Roche. SciencePOD had the opportunity to speak with Davidek in advance …

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Jörg Corsten, Senior Digital Transformation and Innovation Director, Roche

Building and maintaining customer trust

Blog / By SciencePOD Editor

Interview with Jörg Corsten, Senior Digital Transformation and Innovation Director, Roche “You need to have a really solid foundation for your scientific communication and your marketing activities. This needs to be accompanied by solid ethics and a strong vision about how you can collaborate with and for patients and physicians,” says Jörg Corsten, Senior Digital …

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Boosting SEO with YMYL for scholarly publishers

Education / By SciencePOD Editor

Ensuring your YMYL pages have high-quality content is good for your reputation and your rankings Google weighs hundreds of factors in calculating website and page rankings, but it is increasingly focused on content quality. And ‘Your Money or Your Life’ (YMYL) content is where quality matters most. YMYL content has information in it that, if …

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How YMYL applies to pharma and health care

Education / By SciencePOD Editor

Build an effective SEO strategy with high-quality YMYL content In today’s online world, people increasingly rely on search engines for information and answers to important questions. Coming across pages that display false or inaccurate information, therefore, can potentially have a huge impact on the reader’s health, happiness, safety or financial stability. Google calls this type …

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How does EAT in SEO affect scholarly publishers

Education / By SciencePOD Editor

YMYL, EAT and beneficial purpose are raising the stakes in content creation Google’s search ranking algorithm wants to know your website’s EATing habits. It no longer rewards low-quality catch-all content that repeatedly mentions a key term. Instead, it values content that scores well on Expertise, Authority and Trustworthiness (EAT). This measure is meant to steer …

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How EAT in SEO applies to pharma and health care content

Education / By SciencePOD Editor

Evolving SEO best practices put expertise, authority and trustworthiness in the spotlight Google’s search quality evaluator guidelines (and its algorithm updates) put ‘EAT’ in the spotlight. To rank well on Google, you need to nurture your content by building Expertise, Authority and Trustworthiness (EAT). Incorporating EAT into your content strategy can maximise your chance of ranking high on the search …

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Debunking digital myths

Blog / By SciencePOD Editor

Sabine Louët debunks digital myths about digital research dissemination and shares lessons she has learned. Digital transformation is on everyone’s lips. It governs how professionals operate in the digital world so that their work has better reach and impact. For scientists, this can mean sharing their findings more widely with the scientific community for better cross-fertilisation of …

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Video interview with a KOL enhances message credibility

Education / By SciencePOD Editor

Video interviews are the answer to communicating with customers more effectively as they are under increased time pressures and their attention span is short. SciencePOD offers a series of KOL video interviews to quickly and effectively disseminate the latest medical advances. Why video interview? Audiences often want to know the face behind the research. By personalising …

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