SciencePOD Editor

Building trust in publishers with the right science storytelling There have never been more scientists. There has never been more research completed. There has never been more to publish. However, the art of science storytelling has yet to be perfected. And, amid the bounty, the relationship between science journal publishers and their paying customers is far …

Can great storytelling restore trust in scientific publishers? Read More »

Yvonne Campfens discusses some of the surprising findings of her start-ups study with Sabine Louët, SciencePOD CEO, in a podcast The first study of its kind related to the start-up ecosystem in the science publishing industry brought a lot of discussions during the APE2019 conference, held on 16th January 2019, in Berlin, Germany. The author of …

Start-ups Survey Debunks Myths about Science Publishing Innovative Ecosystem Read More »

AI and content creation “The conversation is the relationship”, according to Management Consultant Andrew Burgess, who provides strategic insight around AI. In an interview recorded at ConTech 2018, held at the end of November in London, UK, Burgess talks with SciencePOD about the potential of AI in the content creation sector. Should professionals in science publishing involved in creating …

Andrew Burgess speaks about the use of AI in the content creation sector at ConTech Read More »

Podcast Stephen Levin: how to create trust in the medical information with quality stories “At the end of the day, the only thing we have is our credibility,” says Stephen Levin, who is co-Editor-in-Chief of MedTech Strategist together with David Cassak. The magazine’s main focus is on delivering in-depth analysis of trends in the MedTech (Medical Technologies) industry, which encompasses medical …

Trust in Medical Information: Quality Content in the MedTech Industry Read More »

Inductive reasoning and communication Scientists are, all too often, notoriously bad communicators. Why is this? Outside their specialty, scientists need inductive reasoning to communicate with their colleagues.  These are intelligent and thoughtful people, who consider carefully and think deeply about what they do. I fear the problem lies with the rest of us, non-scientists, who quite simply don’t do …

Preferring inductive over deductive reasoning makes science communication more effective Read More »

Lack of personalised content development Everyone seems to be suffering from content indigestion as news competes with native advertising for readers’ attention. So what are start-ups doing to fix this? The simple answer: personalised content development.  During the weeks running up to the biggest toy selling season, nobody ignores how cartoons and kids’ movies are …

AI-driven Personalised Content Development Read More »

What about web automation keeps digital publishers awake at night?  This is a question that has more answers than we have space in this column. However, for many, having the right set of web automation tools is essential. This is as true for digital marketing as it is for creating quality content. Publishers from mainstream …

Digital publishers under the spell of web automation Read More »