SciencePOD Editor

Podcast Stephen Levin: how to create trust in the medical information with quality stories “At the end of the day, the only thing we have is our credibility,” says Stephen Levin, who is co-Editor-in-Chief of MedTech Strategist together with David Cassak. The magazine’s main focus is on delivering in-depth analysis of trends in the MedTech (Medical Technologies) industry, which encompasses medical …

Trust in Medical Information: Quality Content in the MedTech Industry Read More »

Inductive reasoning and communication Scientists are, all too often, notoriously bad communicators. Why is this? Outside their specialty, scientists need inductive reasoning to communicate with their colleagues.  These are intelligent and thoughtful people, who consider carefully and think deeply about what they do. I fear the problem lies with the rest of us, non-scientists, who quite simply don’t do …

Preferring inductive over deductive reasoning makes science communication more effective Read More »

Lack of personalised content development Everyone seems to be suffering from content indigestion as news competes with native advertising for readers’ attention. So what are start-ups doing to fix this? The simple answer: personalised content development.  During the weeks running up to the biggest toy selling season, nobody ignores how cartoons and kids’ movies are …

AI-driven Personalised Content Development Read More »

What about web automation keeps digital publishers awake at night?  This is a question that has more answers than we have space in this column. However, for many, having the right set of web automation tools is essential. This is as true for digital marketing as it is for creating quality content. Publishers from mainstream …

Digital publishers under the spell of web automation Read More »

New figures show the limited size and slow rate of uptake of the Open Access market The Open Access sector (OA) continues to be the subject of discussion in the scientific community, as do debates about the need for greater levels of open access. However, the reality is not so simple and the adoption rate open …

Open Access sector moves slowly to mature Read More »