SciencePOD Editor

Is AI able to use its summarising ability to extract information? Artificial intelligence (AI) algorithms are already well established in information businesses.  The  summarising ability of AI can make our lives much easier. AI is most effective when used to augment, rather than replace, human capabilities.  When it comes to published information, AI can be used to accurately summarise most complex subjects, such as  medical or scientific research papers. When relying on AI for …

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Can you trust science or medical videos on YouTube? Misinformation and fake news are everywhere on the internet. They are often heightened through social media. Anyone can post anything, anywhere, at any time. So how do we know so-called science or medical videos are credible? The key to good judgement is checking the information sources. But this is easier said than done. Most of us consider ourselves able to tell …

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Choosing the right format for your medical story Storytelling is the cornerstone of every piece of content you create. A strong story makes content more engaging for your audience, and a medical story must captivate the reader if they are to understand the information it contains and follow up afterwards with further research.  Stories are an important way of connecting with the …

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Digital transformation: what content does my company need? Digital transformation is what happens when organisations rely on digital assets and online technology to improve their day-to-day operations. For many, the pandemic has accelerated the pace of their digital transformation. As a result, there has been a move from face-to-face to virtual interaction.  This required a greater number and variety of digital content than ever before. From operations to marketing, creating …

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Choosing the right format for your medical story Storytelling is the cornerstone of every piece of content you create. A strong story makes content more engaging for your audience. Therefore medical story must captivate the reader audience if they are to understand the information it contains and follow up afterwards with further research.  Stories are an important way of connecting with the …

Medical Story Formats Guaranteed to Engage Audiences Read More »

What is digital fatigue and how can we beat it? Drowning in emails, news reports, work assignments and webinar invites? Avoiding your inbox altogether? You might have a case of digital fatigue. In the wake of the pandemic, this phenomenon has become widespread among professionals in every field. And expert audiences, business partners and research collaborators are all experiencing increasing levels of digital fatigue. First, we need to identify what that problem …

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How to create a plain-language summary of a clinical study The disconnect between healthcare professionals and patients is sometimes disconcerting. Health Care Organisations make informed decisions for their patients after weighing up the available medical knowledge.  This information, however, is often presented in a format laden with technical jargon. Patients on the receiving end are left struggling to understand what the latest research findings mean for their treatment. Even healthcare professionals …

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