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The importance of scientific dissemination

Scientific dissemination made simple – The full guide

Education / By

Scientific dissemination involves the distribution of scientific knowledge and research information to the general public. It is essential for effective communication, securing funding, and gaining public support. A well-rounded dissemination plan incorporates traditional approaches, such as publishing research articles and presenting at conferences, along with modern tools like social media, videos, and interactive websites. To enhance dissemination, create a comprehensive communication and dissemination plan, identify target audiences, utilise suitable distribution channels, foster collaboration, and address barriers to understanding. Successful dissemination requires creative strategies and precise targeting to make research findings accessible and impactful.

How can pharmaceutical companies optimise HCP engagement?

How to identify the optimal platform for HCP engagement?

Education / By

Understanding and implementing efficient strategies for engaging healthcare professionals (HCP) is a significant aspect of pharmaceutical companies’ operations. These strategies, spanning face-to-face interactions to digital platforms and thought leadership programs, enable these companies to optimise HCP engagement, build strong relationships, and improve patient outcomes. The choice of platform, providing personalised and relevant content, interactive features, and consistent commitment, is a key determinant of an effective HCP engagement strategy.

Sabine Louët, CEO of SciencePOD

AI summarisation to impact research productivity

Blog, Interview / By

Artificial Intelligence (AI) is set to be the future of research productivity, with a focus on ‘extractive summarisation’ for time-saving benefits. SciencePOD’s ScioWire Widget, as explained by CEO Sabine Louët, utilises AI to provide structured research summaries in a customisable newsfeed format. This innovative tool offers ‘augmented insights’ for individual publications and enhances the attractiveness and impact of journals. The ScioWire beta system generates newsfeeds that condense complex studies into accessible, brief summaries, thus aiding scientists in deciding the relevance of full text studies.

What sets these summaries apart is the contextual layer they provide, offering main keywords, definitions of technical terms and the answers to key study questions. This, coupled with the extractive summarisation technique, preserves the research’s integrity and avoids AI-related ‘hallucinations’. The ScioWire beta Widget can be embedded in third-party websites, bringing customised research directly to the professionals who need it. Highly adjustable, it offers automated translations and the ability to create personalised feeds for users and organisations alike. As Louët affirms, the future of research summarisation is tied to advances in natural language processing and machine learning, with AI set to revolutionise research accessibility and impact.

Pharma HCP engagement

Building bridges: the alchemy of HCP engagement

Education / By

HCP engagement is a continuous process of sharing critical information with healthcare professionals (HCPs), enabling them to make informed decisions on medicine prescriptions. This engagement facilitates strong relationships, drives innovation, and ultimately enhances patient outcomes.

The pharmaceutical industry values HCP engagement highly due to HCPs’ crucial role in prescribing treatments. Engaging effectively with HCPs provides them with pertinent product information, helps to establish pharmaceutical companies as trusted healthcare partners, and ensures their messages aren’t overlooked.

Rémi Quirion

Make scientific advice pertinent at the city-level to benefit citizens

Blog, Interview / By

Rémi Quirion, Quebec’s Chief Scientific Adviser, is advocating for more widespread scientific advice at the municipal level to better serve citizens during emergency situations such as pandemics and climate change-related disasters. He proposes creating scientist-in-residence positions and training programs for scientific advice in municipalities. With proximity being essential, having scientific advisers at the municipal level will help citizens better understand the steps they can take to mitigate environmental issues. Quirion’s work in creating a North American chapter of the International Network of Science Advisors to Governments (INGSA) is a significant step towards increasing the delivery of scientific advice to cities. Overall, Quirion’s approach is an innovative solution to better serve citizens during times of crisis.

Case study: How BIAL collaborated with SciencePOD to raise awareness of their published research paper through multiple channels

Case Study / By

Discover how global pharma company BIAL partnered with SciencePOD to amplify the reach of their groundbreaking research paper on Parkinson’s disease.

By creating a dynamic multichannel educational campaign, SciencePOD helped BIAL engage healthcare professionals and build awareness of the study among the European neurology community.

Through a combination of striking infographics, informative focus articles, and engaging interviews with Key Opinion Leaders, BIAL was able to widely share the results of their study and encourage neurologists to consult its findings for use in their own practices. Learn more about how SciencePOD’s innovative content creation approach delivered results for BIAL in this exciting case study.

John Wahba, Medical Head of the Global Digital Hub at GSK  

Ensuring personalisation and data quality for optimal HCP engagement

Blog / By

John Wahba, Medical Head of the Global Digital Hub at GSK, is scheduled to speak at the NEXT Pharma Summit in Dubrovnik, 16-17 May 2023, in a session entitled OMG (Omnichannel Medical Goals) – Mastering our Medical Capabilities and Insights.

SciencePOD had the opportunity to speak with John ahead of his session about the challenges in engaging healthcare professionals (HCPs) in personalized, informative and useful ways and the best ways to overcome these hurdles.

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