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Visual representation of AI's summarising power

The Amazing Summarising Ability of AI

Is AI able to use its summarising ability to extract information? Artificial intelligence (AI) algorithms are already well established in information businesses.  The  summarising ability of AI can make our lives much easier. AI is most effective when used to augment, rather than replace, human capabilities.  When it comes to published information, AI can be used to accurately summarise most complex subjects, such as  medical or scientific research papers. When relying on AI for …

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Digital Tools Are a Means to an End, and That End is Changing Mindsets

Interview on digital tools with Erasmus Holm, Chief Marketing Officer, MSD Nordics & Baltics  “Move fast and break things! Learn from your loss-making change efforts & innovations” is the advice that Erasmus Holm, Chief Marketing Officer for Nordics & Baltics, at pharma company MSD, will deliver during his eponymous presentation on digital tools during the Customer Engagement …

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creating medical videos and science videos

The Truth in Trusting Science or Medical Videos

Can you trust science or medical videos on YouTube? Misinformation and fake news are everywhere on the internet. They are often heightened through social media. Anyone can post anything, anywhere, at any time. So how do we know so-called science or medical videos are credible? The key to good judgement is checking the information sources. But this is easier said than done. Most of us consider ourselves able to tell …

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Telling a medical story

How to Choose the Ideal Format For Your Medical Story

Choosing the right format for your medical story Storytelling is the cornerstone of every piece of content you create. A strong story makes content more engaging for your audience, and a medical story must captivate the reader if they are to understand the information it contains and follow up afterwards with further research.  Stories are an important way of connecting with the …

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Digital transformation

Digital Transformation is the Key to Efficiency

Digital transformation: what content does my company need? Digital transformation is what happens when organisations rely on digital assets and online technology to improve their day-to-day operations. For many, the pandemic has accelerated the pace of their digital transformation. As a result, there has been a move from face-to-face to virtual interaction.  This required a greater number and variety of digital content than ever before. From operations to marketing, creating …

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MCPs engaging with an omnichannel content campaign

Case Study: Maximising engagement with an omnichannel content campaign

Introduction to creating an omnichannel content campaign A multinational pharma company organised a two-day virtual event on diabetes that included presentations and dialogue with experts in the field and a global audience of healthcare professionals. The event was hosted on a web platform which potentially made it possible to extend delegate participation and interest beyond …

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Subject matter expert telling an engaging medical story

Medical Story Formats Guaranteed to Engage Audiences

Choosing the right format for your medical story Storytelling is the cornerstone of every piece of content you create. A strong story makes content more engaging for your audience. Therefore medical story must captivate the reader audience if they are to understand the information it contains and follow up afterwards with further research.  Stories are an important way of connecting with the …

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a subject matter expert combating digital fatigue

Combating Digital Fatigue in the Most Efficient Manner

What is digital fatigue and how can we beat it? Drowning in emails, news reports, work assignments and webinar invites? Avoiding your inbox altogether? You might have a case of digital fatigue. In the wake of the pandemic, this phenomenon has become widespread among professionals in every field. And expert audiences, business partners and research collaborators are all experiencing increasing levels of digital fatigue. First, we need to identify what that problem …

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A medical profession talking about plain language summaries

How to create a plain-language summary of a clinical study

How to create a plain-language summary of a clinical study The disconnect between healthcare professionals and patients is sometimes disconcerting. Health Care Organisations make informed decisions for their patients after weighing up the available medical knowledge.  This information, however, is often presented in a format laden with technical jargon. Patients on the receiving end are left struggling to understand what the latest research findings mean for their treatment. Even healthcare professionals …

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