All you need to know about the best types of research dissemination strategies
This article delves into the essence of robust research dissemination strategies, key barriers in their execution, and inventive ways to overcome them. Strategies must feature clear objectives, audience identification, and well-tailored key messages. Barriers like subject complexity, time scarcity, and academia-audience disconnect must be surmounted with apt language, open access publishing, and proactive communication. Researchers are urged to adopt creative methods including multimedia content, science communicators’ collaboration, and public engagement events. Additionally, synergising with policy makers aids real-world impact of research. A successful strategy is flexible, adaptive, and responsive to feedback, advancing scientific literacy and societal transformation.