How EAT in SEO applies to pharma and health care content
Evolving SEO best practices put expertise, authority and trustworthiness in the spotlight Google’s search quality evaluator guidelines (and its algorithm updates) put ‘EAT’ in the spotlight. To rank well on Google, you need to nurture your content by building Expertise, Authority and Trustworthiness (EAT). Incorporating EAT into your content strategy can maximise your chance of ranking high on the search …
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