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The journey to digital-centric, patient-focused marketing

In an exclusive interview with Michelle Melka, Director of Global Product Strategy, Digital Transformation at BioMarin, we delve into the changing landscape of pharmaceutical marketing. Melka emphasizes the importance of a patient-centric approach and highlights how BioMarin is evolving its digital capabilities to meet customer preferences. Learn about the challenges faced in providing accurate and accessible information, especially in the realm of rare diseases. Melka also discusses the company’s ambitions for powerful digital transformation and the future of content and omnichannel strategies in building meaningful relationships with healthcare professionals. Don’t miss the insights from this industry leader as she shares her vision for the future of pharma marketing.

Philip Pisa from Roche

Implementation over strategy in the journey to an omnichannel future for pharma customer engagement

Interview with Philip Pisa, Director, Digital Marketing and Innovation at Roche “The best omnichannel strategy is the one that it is actually possible to implement,” says Philip Pisa, Director, Digital Marketing and Innovation at Roche. Philip will attend the Reuters Pharma Customer Engagement Europe 2023 event, which runs from 9–10 November in London, and will …

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What is Dita technical writing?

Mastering DITA: A Guide for Technical Writers Navigating DITA Writing in 2024

This comprehensive article aims to equip technical writers with the necessary skills to effectively write using DITA XML in technical article writing formats. By the end of this course, you will have gained proficiency in: Creating DITA maps and topics Producing documentation deliverables Utilising the Oxygen XML Author tool Designed for beginner-level technical writers, this …

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What are the issues in technical writing?

Debating the Challenges: Key Issues in Crafting Persuasive Technical Writing Articles

Crafting persuasive technical writing articles presents unique challenges that require effective communication and understanding of key issues. By technical writing definition, it involves conveying complex information in a clear, concise, and structured manner, which is crucial in professional and technical fields. In this article, we delve into the intricacies of persuasive technical writing, exploring the …

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why is technical writing important in newspaper articles?

The Underrated Influence: Why Technical Writing Matters in News Journalism

In the vast landscape of news journalism, the significance of technical writing often goes unnoticed. However, it plays a crucial role in effectively conveying information to diverse audiences. This is largely due to the distinct technical writer characteristics that enable effective communication. This article explores the underrated influence of technical writing, highlighting its contribution to …

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what's the best technical writing software?

The Ultimate Toolkit: Selecting the Best Software for Technical Writing and Documentation in 2024

In the ever-evolving field of technical writing and documentation, the demand for efficient software tools is on the rise. Understanding the purpose of technical writing is essential in this context. As we approach 2024, it becomes crucial for technical writers and content creators to navigate the vast landscape of available options and select the best …

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These are the characteristics of technical communication

Identifying the Core Characteristics of Technical Writing and Communication in 2024

In the ever-changing landscape of technical writing and communication, it is imperative to identify the fundamental traits that will define the profession in 2024. As technology advances and user expectations evolve, technical writers must possess a deep understanding of the products they document and the industries they operate in. By tailoring content to user personas …

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the best technical writing help

Unlocking Success in 2024: Expert Tips and Help for Technical Writing

In the rapidly evolving field of technical writing, unlocking success requires a strategic approach and a toolkit of essential resources. In this article, we will explore expert tips and helpful tools that can elevate your writing technical game in 2024. From writing tools like Grammarly and Google Docs, to design platforms such as Figma and …

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Essential technical content writing skills

Essential Technical Writing Skills for Technical Content Writers in 2024

As the demand for skilled technical content writers continues to grow in the ever-evolving technological landscape, it is essential for aspiring writers to possess a comprehensive set of essential skills. This article aims to shed light on the key technical writing skills that will be invaluable for content writers in 2024 and the importance of …

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a technical writing example

Showcasing Excellence in Technical Communication: A Curated Collection of Technical Writing Examples and Articles for 2024

This article explores a diverse range of technical writing examples and articles that exhibit exceptional standards and innovative approaches in the field. Technical writing is a specialised form of writing that simplifies complex concepts and facilitates effective communication between experts and end-users. Through real-world examples and insights into different types of technical writing, this collection …

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