SciencePOD Editor, Author at SciencePOD

Exploring the Varieties and Components of Content Strategy in 2023

Dive into 2023’s digital landscape with us! This guide helps you explore the vast varieties and vital components of content strategy. You’ll learn to align your marketing goals with business objectives, create purposeful content, and research your competition. Discover how to establish a unique brand voice and explore different content formats. Let’s ensure you’re on …

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The best stakeholder engagement strategy is trust and dialogue – An Interview with Dana Vigier

Blog, Interview / By SciencePOD Editor

Dana Vigier, VP and Central and Northern Europe Area Head at Alexion, AstraZeneca Rare Disease, shares her views on a holistic approach to rare diseases. She emphasises the importance of listening to the voices of rare disease patients and ensuring they have access to the best treatment options.

Agency Content Marketing: A 2024 Guide to Elevating Marketing for Agencies

Education / By SciencePOD Editor

You’re eager to power up your agency’s marketing in 2024 and, ready to leverage the might of content marketing. You know it’s not just about churning out content, it’s strategic, tailored and valuable for your customers. Only when you get to provide that, will you be able to have a possibility of getting some of …

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Tech Content Marketing: Effective Strategies for Tech Companies in 2024

Education / By SciencePOD Editor

You’re in the tech industry, a world that never stops evolving. To stay ahead in 2024, your content marketing strategies need to adapt. Let’s explore how AI, interactive content, emerging technologies, voice search optimisation, and authenticity can revolutionise your approach. By the end, you’ll be ready to elevate your content marketing game whether you are …

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Becoming the Go-To: How to Excel as a Content Marketing Specialist and Expert in 2024

Education / By SciencePOD Editor

You’re ready to conquer the digital world as a top-notch content marketing specialist. Dive into this comprehensive guide to master crucial skills and stay ahead of the curve. Learn to create compelling narratives, leverage SEO, and wield analytics tools effectively. This isn’t just about surviving in content marketing, it’s about thriving. So, strap in, prepare …

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Symbiosis: The Relationship Between SEO and Content Marketing in 2024

Education / By SciencePOD Editor

You’re always on the hunt for the best marketing strategies, aren’t you? In 2024, SEO and content marketing are more intertwined than ever. But how? This article will show you how to leverage this symbiotic relationship to boost your digital strategy. You’ll learn how quality content enhances SEO and how smart SEO tactics maximise your …

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Crafting Success: Navigating Content Marketing Strategy and Tactics in 2024

Education / By SciencePOD Editor

You’re on a mission to conquer content marketing in 2024. It’s a jungle out there, but don’t sweat it. We’ve got your back. In this guide, we’ll show you how to craft a winning strategy, engage your audience, and measure your success. Let’s navigate this landscape together and turn your content into a powerhouse. Ready …

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The journey to digital-centric, patient-focused marketing

Blog, Interview / By SciencePOD Editor

In an exclusive interview with Michelle Melka, Director of Global Product Strategy, Digital Transformation at BioMarin, we delve into the changing landscape of pharmaceutical marketing. Melka emphasizes the importance of a patient-centric approach and highlights how BioMarin is evolving its digital capabilities to meet customer preferences. Learn about the challenges faced in providing accurate and accessible information, especially in the realm of rare diseases. Melka also discusses the company’s ambitions for powerful digital transformation and the future of content and omnichannel strategies in building meaningful relationships with healthcare professionals. Don’t miss the insights from this industry leader as she shares her vision for the future of pharma marketing.

Implementation over strategy in the journey to an omnichannel future for pharma customer engagement

Blog, Interview / By SciencePOD Editor

Interview with Philip Pisa, Director, Digital Marketing and Innovation at Roche “The best omnichannel strategy is the one that it is actually possible to implement,” says Philip Pisa, Director, Digital Marketing and Innovation at Roche. Philip will attend the Reuters Pharma Customer Engagement Europe 2023 event, which runs from 9–10 November in London, and will …

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Mastering DITA: A Guide for Technical Writers Navigating DITA Writing in 2024

Education / By SciencePOD Editor

This comprehensive article aims to equip technical writers with the necessary skills to effectively write using DITA XML in technical article writing formats. By the end of this course, you will have gained proficiency in: Creating DITA maps and topics Producing documentation deliverables Utilising the Oxygen XML Author tool Designed for beginner-level technical writers, this …

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