Human empowerment with human oversight: The role of GenAI in Medical Affairs
Interview with Vivek Mukhatyar, Generative AI Medical Engagement Lead, Pfizer
Blog
Combining scientific rigour with emotional connection for marketing impact
Interview with Alexandros Athanasiou, Head of Marketing, Innovation and Excellence with Takeda Pharmaceuticals
Managing expectations and countering ‘ChatGPT syndrome’
Loucif Ouyahia, Global Head of Digital Healthcare, Jazz Pharmaceuticals | Managing expectations and countering ‘ChatGPT syndrome’
The Power of polyintelligence: A synergistic symphony of human and artificial intelligence
The Power of polyintelligence: A synergistic symphony of human and artificial intelligence
Carving out our niche for being human, not just the human in the loop
New tech combining forensic linguistics and machine learning yields surprising insights into what does and doesn’t work in HCP communication
Unpacking the myths and realities of AI in pharma
New tech combining forensic linguistics and machine learning yields surprising insights into what does and doesn’t work in HCP communication
Overcoming barriers to digital transformation in healthcare industry
New tech combining forensic linguistics and machine learning yields surprising insights into what does and doesn’t work in HCP communication
Taking a ‘one size fits few’ approach to successful change and innovation
New tech combining forensic linguistics and machine learning yields surprising insights into what does and doesn’t work in HCP communication
Raising the bar for hyper-personalised omnichannel experiences in healthcare
New tech combining forensic linguistics and machine learning yields surprising insights into what does and doesn’t work in HCP communication
Beyond Pharma: What Global Media Trends Reveal About the Future of Healthcare Communication
Discover what the latest global media trends reveal about the future of healthcare communication. From the shift to video content to the rise of new digital platforms, learn how these insights can help pharma engage more effectively with patients and healthcare professionals.