Unpacking the myths and realities of AI in pharma
New tech combining forensic linguistics and machine learning yields surprising insights into what does and doesn’t work in HCP communication
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Overcoming barriers to digital transformation in healthcare industry
New tech combining forensic linguistics and machine learning yields surprising insights into what does and doesn’t work in HCP communication
Taking a ‘one size fits few’ approach to successful change and innovation
New tech combining forensic linguistics and machine learning yields surprising insights into what does and doesn’t work in HCP communication
Raising the bar for hyper-personalised omnichannel experiences in healthcare
New tech combining forensic linguistics and machine learning yields surprising insights into what does and doesn’t work in HCP communication
Beyond Pharma: What Global Media Trends Reveal About the Future of Healthcare Communication
Discover what the latest global media trends reveal about the future of healthcare communication. From the shift to video content to the rise of new digital platforms, learn how these insights can help pharma engage more effectively with patients and healthcare professionals.
Enhancing customer experience, from strategy to tactics
New tech combining forensic linguistics and machine learning yields surprising insights into what does and doesn’t work in HCP communication
AI in Medical Affairs: Redefining Quality Content Creation in the Healthcare Sector
“Is AI good enough to create the content I need?”
I’m often asked this question when I meet marketing professionals in the pharma industry who are eager to harness the power of artificial intelligence in their operations. But we need to frame the question differently to get a meaningful answer: “In the era of generative AI, who decides what good content is?” If you approach the question from this perspective, you start to understand that AI is one part of a workflow and process, not the beginning and end of content production. Instead, it will augment human content creation, with humans making the key decisions about creative direction, quality, and compliance. The intelligent use of AI is very much a human endeavour. However, the need for augmenting human effort is beyond doubt.
Summaries are key to pharma’s effective communication with HCPs
New tech combining forensic linguistics and machine learning yields surprising insights into what does and doesn’t work in HCP communication
‘Wow’ versus ‘How’: Rethinking Content Creation in Pharma and Healthcare
The quest for ‘wow’ in content creation often overshadows the need for meaningful substance, particularly in pharma and healthcare. Sabine Louët, Founder of SciencePOD, highlights the dilemma facing marketers: achieving a ‘wow’ factor that attracts attention while ensuring the content remains credible, relevant, and clear. The article delves into how healthcare professionals (HCPs) prioritise content that is not only attention-grabbing but also trustworthy and scientifically robust.
Omnichannel, data, and the HCP portal experience
Interview with Martin Møller, Global Director Omnichannel & CX Excellence, Novo Nordisk Martin Møller is the Global Director of Omnichannel & CX Excellence at Novo Nordisk. He is scheduled to speak at the Pharma Omnichannel HCP Engagement Conference, 23-24 May 2024, in Lisbon, at a session titled ‘Omnichannel Engagement Track: The HCP Portal as the …
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