Boosting OA Science with Digital Stories When open access science publications are turned into digital stories result in greater impact and more accountability. By disseminating a scientific story in simplified language, it becomes more accessible to a general audience. What is OA? OA Science is exactly what it sounds like. The scientific and research results …
“HCPs are always looking for trustworthy information that is concise and digestible” — Linda Valenta Not so long ago, conversations on medical education and life sciences digital marketing centered around a coming digital transformation. World events have now firmly thrust the digital age in pharma upon us. With this in mind and continuing with our …
Insights and advice from pharma leaders on digital marketing Read More »
Boost your your power to influence with evidence-based content Evidence based content marketing matters to the life sciences and pharma industry. Life sciences and pharma companies need to deliver the same key messages in multiple formats and via multiple channels to reach and inform patients, healthcare professionals (HCPs) and their own non-specialist staff This practice …
How evidence based content grows Life Sciences’ influence Read More »
Creating a great press release to suit an ever-changing biopharma industry by Brigitte Scott PhD, SciencePOD content creator Challenges faced by biopharma Biopharma faces many challenges in terms of public perception and engagement, with an eroded public trust in the credibility and motives of the industry resulting from issues such as drug price increases, cost of advanced new treatments, …
How to write a great press release for biopharma Read More »
SciencePOD creates eye-catching design and scientific accuracy through infographics by Angela McQuillan, SciencePOD content creator When science meets design, new spaces for communication are opened to us. My name is Angela McQuillan and I work as a graphic designer for SciencePOD. I am also the director of the Esther Klein Gallery, a science- and technology-focused art gallery in Philadelphia, USA. I started my career as the manager of …
How to tell your science story with infographics Read More »
Part 3: Interview on the pharma industry with Haider Alleg, Global Head of Digital Excellence, Ferring In this three-part series of interviews, leaders in pharma and healthcare digital and marketing discuss the new tools, technologies, innovations, trends and opportunities that will shape – and transform – the life science industry and its relationship with partners and patients. Despite the challenging conditions, leaders from the industry met, virtually this time, to learn and discuss the future of the industry at Eye for Pharma Philadelphia 2020—the …
Pharma is The Last Big Industry Waiting to Be Disrupted Read More »
Part 2: Interview on the life science industry with Christina Kim, EVP Data Analytics, Omnicom Health Group Read how leaders in pharma digital and marketing discuss the new innovations that will transform the life science industry and its relationship with audeices. Despite the challenging conditions, leaders from the industry met virtually to learn and discuss the future of the industry. This meeting took place at Eye for …
Advanced Tech Transforming How Life Science Industry Functions Read More »
SciencePOD partners with Avignon Université to develop Smart AI Summaries using NLP Dublin, Ireland, and Avignon, France, 30 June 2020— SciencePOD proudly announces the signature of a joint research agreement with Avignon Université to develop next generation Smart AI Summaries of research papers. The team will develop Artificial Intelligence (AI) summarisation solutions based on natural …
The Latest Research in a Nutshell, Soon Available With AI Summaries Read More »
Part I: Interview with Francesca Wuttke on software as a therapeutic In this three-part series of interviews, leaders in pharma and healthcare digital and marketing discuss the new tools, technologies, innovations, trends and opportunities that will shape – and transform – the life science industry and its relationship with partners and patients. In this interview we discuss the idea of software as a therapeutic. Despite the challenging conditions, leaders from the industry met, virtually this time, to learn and discuss …
Software as a Therapeutic is Already Transforming Mindsets in Pharma Read More »
Engage with your audience with evidence-based storytelling Holly Cave, SciencePOD content creator The way in which science writers communicate is equally important as the content itself – something Charles Darwin mastered in his 1859 opus On the Origin of Species. In what is arguably the most famous and influential piece of science writing in an evidence-based storytelling manner ever …
Inspire and Engage With Evidence-Based Storytelling Read More »