SciencePOD Editor

Interview with Lutz Bonacker, SVP and General Manager, Commercial Operations Europe, CSL Behring Lutz Bonacker, SVP and General Manager, Commercial Operations Europe, CSL Behring, spoke at the recent Reuters Events Pharma Marketing Europe 2020 Virtual Conference, which ran from the 13-14th October. At the conference, Lutz spoke in a panel discussion entitled “Beyond digital transformation to a customer-centric …

Understanding Your Customer and Marketing Environment Read More »

The secret to increasing patient engagement Interview with Barbara Collura, President and CEO of Resolve and Ed Trott, Chief Patient Officer, Ferring Pharmaceuticals  In this two-part interview we talk with Barbara Collura, President and CEO of RESOLVE: The National Infertility Association, and Ed Trott, Chief Patient Officer, Ferring Pharmaceuticals about their upcoming appearance at Reuters Events’ Pharma & Patient USA …

Advancing patient engagement during a crisis Part II Read More »

Learning about successful patient engagement Interview with Ed Trott, Chief Patient Officer, Ferring Pharmaceuticals, and Barbara Collura, President and CEO of Resolve In this two-part interview we talk with Ed Trott, Chief Patient Officer, Ferring Pharmaceuticals, and Barbara Collura, President and CEO of RESOLVE: The National Infertility Association, about their upcoming appearance at Reuters Events’ Pharma & Patient USA 2020 …

Advancing patient engagement during a crisis Part I Read More »

Interview on digital marketing with Blake Leitch, Global Head of Marketing, Biosimilars, Biogen The COVID-19 pandemic has disrupted the way we do business, with a rapid increase in demand for digital customer engagement as face-to-face interaction has taken a back seat. Digital marketing has never been so important, and pharmaceutical companies need to ensure that …

Digital Marketing in The Age of COVID-19 Read More »

Interview with Paul Gijsbers, Program Marketing Manager, Brill As a marketer for a scholarly publisher, what is your biggest challenge right now? One of the biggest challenges in my experience is how to react quickly and effectively to constant change – 2022 has been a pretty hectic year thus far. At Brill, we have done …

Marketing scholarly content in an ever-changing landscape Read More »