omnichannel Archives

Overcoming siloed thinking on the journey to omnichannel engagement

Interview with Laëtitia Bouérat Duvold, Senior Director & Head of Global Medical Affairs Excellence, Lundbeck Laëtitia Bouérat Duvold, Senior Director & Head of Global Medical Affairs Excellence at Lundbeck, is scheduled to speak at the NEXT Pharma Summit in Dubrovnik, 14-15 May 2024 in a session entitled “Medical engagement and its place in Omnichannel. How …

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Rejuvenating engagement models and customer-centric strategies

Blog, Interview / By SciencePOD Editor

Jens Christmann, Global Head of Customer Insights and Omnichannel Engagement at Mundipharma, emphasises the importance of customer-centric approaches over technology-first strategies in enhancing engagement with healthcare professionals (HCPs). Speaking to SciencePOD ahead of his presentation at the NEXT Pharma Summit 2024, Christmann shares insights on leveraging omnichannel engagement to improve customer satisfaction and operational excellence. Despite the challenges of adapting to AI and digital trends, particularly for midsize companies, Mundipharma focuses on understanding HCP needs and executing with precision. Christmann highlights the significance of cross-functional collaboration and the need for a balanced approach to technology and customer service to drive better healthcare outcomes.

How to Succeed with Omnichannel Communication

Webinar / By SciencePOD Editor

Top tips to engage with HCPs and patients in your Omnichannel Communication Are you under pressure to improve communication efforts as your business undergoes its digital transformation? Do you need to effectively engage with healthcare professionals (HCPs) and patients? Are you doing all you can to reach HCPs and patients through evidence-based and enhanced content …

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