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AI in medcical affairs

AI in Medical Affairs: Redefining Quality Content Creation in the Healthcare Sector

“Is AI good enough to create the content I need?”
I’m often asked this question when I meet marketing professionals in the pharma industry who are eager to harness the power of artificial intelligence in their operations. But we need to frame the question differently to get a meaningful answer: “In the era of generative AI, who decides what good content is?” If you approach the question from this perspective, you start to understand that AI is one part of a workflow and process, not the beginning and end of content production. Instead, it will augment human content creation, with humans making the key decisions about creative direction, quality, and compliance. The intelligent use of AI is very much a human endeavour. However, the need for augmenting human effort is beyond doubt.

what is content authoring?

Content Authoring: What It Is and How to Excel in 2024

This article provides a comprehensive guide on content authoring in the e-learning context. It explores the role of content authoring tools, their integration with Learning Management Systems, and their pivotal function in creating content marketing campaigns and to craft engaging digital content. Readers will gain insights on the effective use of such tools, aiding their …

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how to become a content writer

Becoming a Content Writer: Skills, Tools, and Opportunities

You’re fascinated by words and their power to inspire. Ready to turn this passion into a career? This guide is your ticket to becoming a content writer. We’ll explore content marketing basics plus the essential skills you need, handy writing tools, and the exciting opportunities that await. Whether you’re starting afresh or honing your skills, …

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Agency content marketing in 2023

Agency Content Marketing: A 2024 Guide to Elevating Marketing for Agencies

You’re eager to power up your agency’s marketing in 2024 and, ready to leverage the might of content marketing. You know it’s not just about churning out content, it’s strategic, tailored and valuable for your customers. Only when you get to provide that, will you be able to have a possibility of getting some of …

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Content marketing for tech companies

Tech Content Marketing: Effective Strategies for Tech Companies in 2024

You’re in the tech industry, a world that never stops evolving. To stay ahead in 2024, your content marketing strategies need to adapt. Let’s explore how AI, interactive content, emerging technologies, voice search optimisation, and authenticity can revolutionise your approach. By the end, you’ll be ready to elevate your content marketing game whether you are …

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Become a content marketing specialist

Becoming the Go-To: How to Excel as a Content Marketing Specialist and Expert in 2024

You’re ready to conquer the digital world as a top-notch content marketing specialist. Dive into this comprehensive guide to master crucial skills and stay ahead of the curve. Learn to create compelling narratives, leverage SEO, and wield analytics tools effectively. This isn’t just about surviving in content marketing, it’s about thriving. So, strap in, prepare …

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Content marketing and seo

Symbiosis: The Relationship Between SEO and Content Marketing in 2024

You’re always on the hunt for the best marketing strategies, aren’t you? In 2024, SEO and content marketing are more intertwined than ever. But how? This article will show you how to leverage this symbiotic relationship to boost your digital strategy. You’ll learn how quality content enhances SEO and how smart SEO tactics maximise your …

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Content Marketing in 2023

Crafting Success: Navigating Content Marketing Strategy and Tactics in 2024

You’re on a mission to conquer content marketing in 2024. It’s a jungle out there, but don’t sweat it. We’ve got your back. In this guide, we’ll show you how to craft a winning strategy, engage your audience, and measure your success. Let’s navigate this landscape together and turn your content into a powerhouse. Ready …

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Map representing SciencePOD's collaboration with iGroup in the Asian Market

SciencePOD Helps iGroup Expand its Research Impact

SciencePOD benefits research impact expansion SciencePOD offers Asia Pacific scientists new opportunities to increase their research impact and engage global audiences through access to the most trusted science content marketing platform  SciencePODis pleased to announce it has partnered with iGroup as its agent in the Asia Pacific region. By introducing SciencePOD’s cloud-based science content marketing …

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