Blog

A summariser made for digital transformation A summariser that can write like a human, is no longer the realm of fiction “Sliced, diced and digested: AI-generated science ready in minutes” reads the headline of the latest coverage, in Nature Index, of the way Artificial Intelligence (AI) is changing the way scholarly publishers make their content …

The digital transformation of science and medical publishing is here with AI Read More »

Interview with Lutz Bonacker, SVP and General Manager, Commercial Operations Europe, CSL Behring Lutz Bonacker, SVP and General Manager, Commercial Operations Europe, CSL Behring, spoke at the recent Reuters Events Pharma Marketing Europe 2020 Virtual Conference, which ran from the 13-14th October. At the conference, Lutz spoke in a panel discussion entitled “Beyond digital transformation to a customer-centric …

Understanding Your Customer and Marketing Environment Read More »

The secret to increasing patient engagement Interview with Barbara Collura, President and CEO of Resolve and Ed Trott, Chief Patient Officer, Ferring Pharmaceuticals  In this two-part interview we talk with Barbara Collura, President and CEO of RESOLVE: The National Infertility Association, and Ed Trott, Chief Patient Officer, Ferring Pharmaceuticals about their upcoming appearance at Reuters Events’ Pharma & Patient USA …

Advancing patient engagement during a crisis Part II Read More »

Learning about successful patient engagement Interview with Ed Trott, Chief Patient Officer, Ferring Pharmaceuticals, and Barbara Collura, President and CEO of Resolve In this two-part interview we talk with Ed Trott, Chief Patient Officer, Ferring Pharmaceuticals, and Barbara Collura, President and CEO of RESOLVE: The National Infertility Association, about their upcoming appearance at Reuters Events’ Pharma & Patient USA 2020 …

Advancing patient engagement during a crisis Part I Read More »

Interview on digital marketing with Blake Leitch, Global Head of Marketing, Biosimilars, Biogen The COVID-19 pandemic has disrupted the way we do business, with a rapid increase in demand for digital customer engagement as face-to-face interaction has taken a back seat. Digital marketing has never been so important, and pharmaceutical companies need to ensure that …

Digital Marketing in The Age of COVID-19 Read More »

Interview with Paul Gijsbers, Program Marketing Manager, Brill As a marketer for a scholarly publisher, what is your biggest challenge right now? One of the biggest challenges in my experience is how to react quickly and effectively to constant change – 2022 has been a pretty hectic year thus far. At Brill, we have done …

Marketing scholarly content in an ever-changing landscape Read More »

“HCPs are always looking for trustworthy information that is concise and digestible” — Linda Valenta Not so long ago, conversations on medical education and life sciences digital marketing centered around a coming digital transformation. World events have now firmly thrust the digital age in pharma upon us. With this in mind and continuing with our …

Insights and advice from pharma leaders  on digital marketing Read More »

Part 3: Interview on the pharma industry with Haider Alleg, Global Head of Digital Excellence, Ferring  In this three-part series of interviews, leaders in pharma and healthcare digital and marketing discuss the new tools, technologies, innovations, trends and opportunities that will shape – and transform – the life science industry and its relationship with partners and patients. Despite the challenging conditions, leaders from the industry met, virtually this time, to learn and discuss the future of the industry at Eye for Pharma Philadelphia 2020—the …

Pharma is The Last Big Industry Waiting to Be Disrupted Read More »

Part 2: Interview on the life science industry with Christina Kim, EVP Data Analytics, Omnicom Health Group   Read how leaders in pharma digital and marketing discuss the new innovations that will transform the life science industry and its relationship with audeices. Despite the challenging conditions, leaders from the industry met virtually to learn and discuss the future of the industry. This meeting took place at Eye for …

Advanced Tech Transforming How Life Science Industry Functions Read More »

Part I: Interview with Francesca Wuttke on software as a therapeutic In this three-part series of interviews, leaders in pharma and healthcare digital and marketing discuss the new tools, technologies, innovations, trends and opportunities that will shape – and transform – the life science industry and its relationship with partners and patients. In this interview we discuss the idea of software as a therapeutic. Despite the challenging conditions, leaders from the industry met, virtually this time, to learn and discuss …

Software as a Therapeutic is Already Transforming Mindsets in Pharma Read More »