medical content marketing Archives

Ensuring personalisation and data quality for optimal HCP engagement

John Wahba, Medical Head of the Global Digital Hub at GSK, is scheduled to speak at the NEXT Pharma Summit in Dubrovnik, 16-17 May 2023, in a session entitled OMG (Omnichannel Medical Goals) – Mastering our Medical Capabilities and Insights.

SciencePOD had the opportunity to speak with John ahead of his session about the challenges in engaging healthcare professionals (HCPs) in personalized, informative and useful ways and the best ways to overcome these hurdles.

Kasper Jerlang, Director of Global Digital Transformation and Customer Engagement, Ferring

Future success for digital engagement in pharma

Blog / By SciencePOD Editor

SciencePOD spoke with Kasper ahead of the NEXT Pharma Summit (Dubrovnik, 16-17 May 12023) where he will be participating in a panel discussion entitled Past, Present, Future – what is the trajectory for digital engagement in Pharma?

Case Study: How EDP Sciences launched a multichannel content campaign for medical communications

Case Study / By SciencePOD Editor

Challenges of a multichannel content campaign In April 2020, as we faced a global pandemic and lockdowns changed the way we work, study and live, 4open – an EDP Sciences journal – published ‘Surgical guidance in the time of Covid-19’. This timely guidance combined surgery scenarios with strategies aimed at protecting patients and healthcare staff from Covid-19 infection. The guidance, …

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People-Centred Storytelling to Restore Trust in Biopharma

Blog / By SciencePOD Editor