‘Wow’ versus ‘How’: Rethinking Content Creation in Pharma and Healthcare
The quest for ‘wow’ in content creation often overshadows the need for meaningful substance, particularly in pharma and healthcare. Sabine Louët, Founder of SciencePOD, highlights the dilemma facing marketers: achieving a ‘wow’ factor that attracts attention while ensuring the content remains credible, relevant, and clear. The article delves into how healthcare professionals (HCPs) prioritise content that is not only attention-grabbing but also trustworthy and scientifically robust.
