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Pharma Decrypted Ep 04: Back To Basics With HCP Engagement At Medical Congresses
In the fourth episode of Pharma Decrypted, host Sabine Louët, founder of SciencePOD, was...
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Pharma Decrypted Ep 03: Your Product Launch Starts With A Clear Scientific Story
In the third episode of Pharma Decrypted, host Sabine Louët, founder of SciencePOD, was...
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More Content, More AI, More Investment. So Why Aren’t HCPs Engaging?
The Content Crisis, the Trust Shift and the Case for Co-Creation. The key takeaways...
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Pharma Decrypted Ep 02: What To Prioritise When Creating Multichannel Campaigns
A discussion with Sabine Louët and Madelene Borgvall on what to prioritise when creating...
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How science connects in a new era of digital communication and AI
Interview with Sarah Clark-Pfister, Head of Medical Excellence and Strategic Scientific Communications, Rare Disease...
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Bringing the patient’s voice to the fore in pharma communication
Interview with Jean Philippe Plançon, Chairman of the Board and President, European Patients Organization...
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Beyond touchpoints: Rethinking oncology engagement
Interview with Itziar Canamasas, Global Head of Oncology, Boehringer Ingelheim
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Pharma Decrypted Ep 01: Why Your Digital Pharma Content Fails (And How To
A discussion with Sabine Louët and Alex Jackobsen on why your digital pharma content...
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Cutting through the noise: Engaging HCPs in the age of AI
Interview with Natasha Hansjee, Integrated Medical Engagement Catalyst at Roche in Switzerland
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Putting the customer at the centre of attention with Digital Twin
Interview with Graham Addison, Senior Director for Global Launch and Marketing Excellence, at AstraZeneca’s...
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Creative thinking and AI are supporting foundational products and shaping future pharma
Interview with Lorena Cabré, Global Omnichannel & Content Strategy Lead / AI powered GTM...
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Adopting a unifying mindset for digital transformation and customer engagement
Interview with Iria Gala VP, Digital & Customer Engagement, Novo Nordisk
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