There is great power in visual content. Infographics can meet your communication or content marketing needs. At SciencePOD, we create infographics that make it easier for you to engage with your target audience by bringing them visual stories about the latest research. No better way to perform efficient dissemination and transfer of knowledge. Why use …
Try out infographics to stimulate greater author interaction Read More »
AI Summaries are required due to the presence of Information overload in the research ecosystem. There are over 2.5 million research papers published every year. At SciencePOD, we have developed a new AI summarisation tool capable of delivering quick, effective summaries of research papers. Why summarise? Automated summarisation is therefore quickly gaining popularity due to …
AI summaries to quickly identify relevant research studies? Read More »
Time is your most precious resource. The same applies to your authors. Why not try SciencePOD text summaries as touch points when engaging with authors. They are the perfect solution for stimulating responses with those too busy to digest lengthy scientific papers. Why use SciencePOD to create compelling highlights? Find out how you can stimulate long-lasting author …
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Omnichannel content will rethink the way you engage. It will significantly improve the level of engagement with your audiences. Think about planning the delivery of consistent messages via digital assets in blog, podcast, video and infographic format. At SciencePOD, we accompany your customer journey by creating omnichannel content. This approach has proven time and time again …
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Ensuring your YMYL pages have high-quality content is good for your reputation and your rankings Google weighs hundreds of factors in calculating website and page rankings, but it is increasingly focused on content quality. And ‘Your Money or Your Life’ (YMYL) content is where quality matters most. YMYL content has information in it that, if …
Build an effective SEO strategy with high-quality YMYL content In today’s online world, people increasingly rely on search engines for information and answers to important questions. Coming across pages that display false or inaccurate information, therefore, can potentially have a huge impact on the reader’s health, happiness, safety or financial stability. Google calls this type …
YMYL, EAT and beneficial purpose are raising the stakes in content creation Google’s search ranking algorithm wants to know your website’s EATing habits. It no longer rewards low-quality catch-all content that repeatedly mentions a key term. Instead, it values content that scores well on Expertise, Authority and Trustworthiness (EAT). This measure is meant to steer …
How does EAT in SEO affect scholarly publishers  Read More »
Evolving SEO best practices put expertise, authority and trustworthiness in the spotlight Google’s search quality evaluator guidelines (and its algorithm updates) put ‘EAT’ in the spotlight. To rank well on Google, you need to nurture your content by building Expertise, Authority and Trustworthiness (EAT). Incorporating EAT into your content strategy can maximise your chance of ranking high on the search …
How EAT in SEO applies to pharma and health care content Read More »
Video interviews are the answer to communicating with customers more effectively as they are under increased time pressures and their attention span is short. SciencePOD offers a series of KOL video interviews to quickly and effectively disseminate the latest medical advances. Why video interview? Audiences often want to know the face behind the research. By personalising …
Video interview with a KOL enhances message credibility Read More »
SciencePOD offers a podcast format that unlocks fresh insights from fascinating interviews with KOLs. Podcast format is emerging as a popular channel for discussing the latest clinical research progress. Why are they an effective communication tool? This format save audiences time, while deepening their knowledge of latest trends in hot topic. They are a good way …
Explore the podcast format to educate your audience  Read More »