Putting the customer at the centre of attention with Digital Twin
Interview with Graham Addison, Senior Director for Global Launch and Marketing Excellence, at AstraZeneca’s Global Hub in Barcelona.
customer engagement
Creative thinking and AI are supporting foundational products and shaping future pharma
Interview with Lorena Cabré, Global Omnichannel & Content Strategy Lead / AI powered GTM Models Expert at Roche.
Adopting a unifying mindset for digital transformation and customer engagement
Interview with Iria Gala VP, Digital & Customer Engagement, Novo Nordisk
Maximizing digital and AI for a new generation of customers
Interview with Ainara Luque Saavedra, Global (ex-U.S.) Scientific Communications Lead for Inflammation, Amgen.
Co-creation is not a buzzword. How Pharma teams can make it work (with a little help from AI)
How do you future-proof your engagement strategy without falling back on the same old tactics? One insight stood out: co-creation is no longer optional.
AI won’t do the whole job. Transform your pharma engagement strategy
A panel with some of the most actionable advice that Pharma customer engagement managers could have right now. AI won’t do the whole job
From DeepBlue to AI heights in healthcare
How artificial intelligence is transforming pharmaceutical development, manufacturing, and patient care
Human empowerment with human oversight: The role of GenAI in Medical Affairs
Interview with Vivek Mukhatyar, Generative AI Medical Engagement Lead, Pfizer
Combining scientific rigour with emotional connection for marketing impact
Interview with Alexandros Athanasiou, Head of Marketing, Innovation and Excellence with Takeda Pharmaceuticals
Managing expectations and countering ‘ChatGPT syndrome’
Loucif Ouyahia, Global Head of Digital Healthcare, Jazz Pharmaceuticals | Managing expectations and countering ‘ChatGPT syndrome’