Two non-OA examples from European Physics Journals (EPJ) illustrate how using value- added content could also be applied to OA journals. In both of these examples, content creators produced highlights based on research papers published in EPJ B and EPJ ST. It is important to note that the content creators involved in this project have dual expertise in physics and content creation. This allowed them to transform complex research material into accessible, easy-to-understand stories that appeal to a wide audience – without compromising scientific accuracy.
“I would like to thank you for the highlight on our paper about bitcoin network entitled, “Is the Bitcoin network an oligarchy?“ It generated discussions in multiple websites in multiple countries.”
— Dima Shepelyansky, Paul Sabatier University, Toulouse, France
The highlights were published on EPJ’s website and distributed to the media. The bitcoin network highlight (example 2) was picked up by several writers and interested parties and amplified through various websites and channels, bringing further attention to the author, the research and the journal. The EPJ ST highlight (example 1) represents what might be considered an ‘ideal’ content marketing scenario. Here, value-added content, in the form of a highlight summarising research key findings in compelling and accessible language, garnered the attention of the New York Times.