Why digital stories are necessary to increase content research
Articles published in Elsevier Material Science and Computer Science journals were promoted through 500-word ‘news story’ style content in language accessible to a wide audience. The digital stories included new quotes from the research paper authors to enliven the content further.
The stories were created by a team of content creators with subject matter expertise. The result was value-added content offering opportunity for multiple use: author services; content for journal homepage; content for a web landing page for a collection of journals; original material for successful social media campaigns.
The digital stories created
The news story for Elsevier Computer Science had a 15.51% CTR Rate and 75,106 link clicks in the first two weeks. The summarised text disseminated the information to the general audience in understandable language.
Another article generated more than 7,000 website visits from Twitter PPC campaign. A following text piece generated more than 12,000 website visits from Twitter PPC campaign. Then the next article generated more than 13,000 website visits from Twitter PPC campaign. The increasing visits per consecutive story display the power that creating engaging content has over an audience. Any general audience must be compelled into seeking further information of their own accord. A high quality digital story will seamlessly accomplish this goal.
About Elsevier
These digital stories revolutionised campaigns. SciencePOD can do this for your audience engagement campaigns as well.