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John Wahba, Medical Head of the Global Digital Hub at GSK  

Ensuring personalisation and data quality for optimal HCP engagement

Blog / By

John Wahba, Medical Head of the Global Digital Hub at GSK, is scheduled to speak at the NEXT Pharma Summit in Dubrovnik, 16-17 May 2023, in a session entitled OMG (Omnichannel Medical Goals) – Mastering our Medical Capabilities and Insights.

SciencePOD had the opportunity to speak with John ahead of his session about the challenges in engaging healthcare professionals (HCPs) in personalized, informative and useful ways and the best ways to overcome these hurdles.

Doctors during Multichannel Content Campaign for Medical Communication

Case Study: How EDP Sciences launched a multichannel content campaign for medical communications

Case Study / By

Challenges of a multichannel content campaign In April 2020, as we faced a global pandemic and lockdowns changed the way we work, study and live, 4open – an EDP Sciences journal – published ‘Surgical guidance in the time of Covid-19’. This timely guidance combined surgery scenarios with strategies aimed at protecting patients and healthcare staff from Covid-19 infection. The guidance, …

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