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Infographics for Communicating Medical Information to Non-Specialists

The importance of communicating medical information to non-specialists One of the goals of content marketing is to enhance patient and HCP understanding of the innovation a company brings to them and to underpin their ability to make informed decisions. Infographics are well-suited to present and communicate medical information quickly, clearly and effectively. Perceived as appealing and user-friendly …

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Phone representing Digital Stories Increase Reach for Elselvier Publications

Case Study: Digital stories increase reach for Elselvier publications

Why digital stories are necessary to increase content research Articles published in Elsevier Material Science and Computer Science journals were promoted through 500-word ‘news story’ style content in language accessible to a wide audience. The digital stories included new quotes from the research paper authors to enliven the content further. The stories were created by …

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